SURVEY TRACES HUGE GROWTH IN DATA WAREHOUSE MARKET

Organizations worldwide are expected to increase warehousing spending from $37.4 billion this year to $148.5 billion by 2003- a whopping 43 percent a year, according to the report from Survey.com Inc., a market research firm in Mountain View, Calif.

Meanwhile, average volumes of data usable for warehousing are expected to swell from 393GB to 1.1 terabyte by 2003. The number of warehousing users is forecast to grow from 626 to 2,718 per organization over the same time.

Survey.com, formerly World Research Inc., based its Database Solutions III report on Web-based surveys of 472 data warehousing professionals. Expenditures include software, hardware and personnel.

According to Peter Auditore, president of Survey.com's Business Intelligence/Data Warehousing Research Program, a key driver is rapid growth in analyzing enterprise resource planning data in a warehouse, and Web-enabling it for business-to-business e-commerce. Another factor is continued adoption of customer-relationship management systems, particularly customer profile analysis.

SQL Server 7.0's built-in online analytical processing engine, OLAP Services, and a data transformation and movement tool make it particularly attractive for small and midsize businesses and departmental deployments.

For more information, visit http://www.survey.com.