Ardent Software Pairs With Online Grocer HomeRuns.com

Ardent Software, Inc. announced that HomeRuns.com is using Ardent's DataStage as a key component of its customer service program. HomeRuns.com is expected to use DataStage to measure purchasing trends and ultimately deliver programs that better meet customer needs.

"DataStage enables us to analyze the marketplace's buying habits and trends, which in turn allows us to better serve our customers," said Ray Giandrea, vice president of information and technology for HomeRuns.com. "For instance, if we see an increased demand for a certain type of item, we can increase the variety of brands or introduce similar foods we think will interest customers."

"The relationship between Ardent and HomeRuns.com is a very good example of the convergence of data warehouse and business intelligence tools with Web technologies. As e-commerce matures, companies will deploy a new class of strategic applications such as electronic marketing that turns raw customer data into actionable information," said Pete Fiore, vice president and general manager of Ardent Software. "DataStage provides a key element of infrastructure for companies such as Homeruns.com that simplifies the collection and analysis of the large volumes of dynamic content that is created in today's Internet economy."

For more information on Homeruns.com, visit http://www.homeruns.com.

For more information on Ardent, visit http://www.www.ardent.com.