Active Research Teams Up With MicroStrategy

MicroStrategy Incorporated and Active Research, a provider of Web-based Market Research Automation services, announced a partnership resulting in a new kind of market intelligence service. Now, organizations can attempt to better understand and respond to their customers through sophisticated Web-based analysis and reporting, ultimately resulting in increased profitability.

Active Research specializes in continuously measuring shopping preferences and providing clients with up-to-the-minute insights on buyer behavior through the Internet. Data on 400,000 shoppers is collected each month through leading sites such as Disney's GO Network, Lycos, LookSmart, BizRate.com and Productopia that host buyer's guides powered by Active Research. The warehoused information is then made available for real-time analysis by the MicroStrategy Intelligence Server, part of MicroStrategy's Intelligent E-Business Platform, through a Web-based research service called Active Research Advisor. MicroStrategy bolsters the services provided to Active Research clients by increasing the strength of the Advisor service's analytical and reporting capabilities.

"One of the greatest strengths of this partnership is that it combines MicroStrategy's enterprise-strength tools with our proprietary market forecasting capability," said Tom DuBois, president and CEO of Active Research. "Typically, business intelligence deals with hard facts such as transactional information. By using MicroStrategy, we are able to analyze consumer preferences in real-time with a high degree of accuracy. Our web-based service delivers unique market insights. Our clients can track market trends, test new product concepts, or position existing products by examining up-to-the-minute shopping data, ultimately attaining higher customer acceptance in the marketplace."

The partnership helps Active Research offer fully automated, end-to-end market research services through the Internet. Active Research Advisor integrates with MicroStrategy Web to create and deliver interactive reports that examine trends in pricing, feature preference, and competition. Reports can be pre-formatted to isolate analysis parameters such as product, brand, geography, demography, and other market segmentations, and then enable drill down for more in-depth analysis.

For more information about Active Research, visit http://www.ActiveResearch.com.

For more information about Microstrategy, visit http://www.microstrategy.com.