Cognos Partners With Zurich Commercial
Zurich Commercial has chosen an E-business solution that analyses and manages the company's relationships with its customers from Cognos.
"The Cognos solution is now invaluable to our staff," said Andy Stephens, management information manager at Zurich Commercial. "What Cognos does is to help us with our customer relationship management (CRM)," he continued. "We can now determine their profile and needs and how best to manage our contact with them. With clearer insight, we can now meet our individual customer needs and build customer-specific products."
Dealing with many large commercial customers and insurance brokers, Zurich Commercial was launched in August 1999 and combines the former UK commercial portfolios of Zurich and Eagle Star. It is a division of Zurich Financial Services Group, which provides its customers with solutions from financial protection to asset accumulation. Operating in a highly competitive market, Zurich Commercial serves UK companies with a range of commercial insurance and risk management solutions.
Zurich Commercial's Web-enabled data warehouse holds all its business information and is currently used by 200 branch, underwriting and marketing staff. The Cognos Web solution is used to access and analyze the customer profile information from its CRM system from anywhere, at any time.
"Throughout Zurich Commercial, there has been a very positive reaction to Cognos. The solution is speedy, efficient and user-friendly meaning we are now making better and more informed decisions," says Simon Arnett, IS development and support manager. "Cognos has helped us reach our goal to be the leading customer-focused commercial insurer in the UK."
For more information about Zurich Commercial, visit http://www.zurich.com.
For more information about Cognos, visit http://www.cognos.com.