Nestor Launches eClipse and Prism Solution

Nestor, Inc. announced its e-business strategy with the introduction of two new solutions targeting retailers and financial services companies in the online marketplace. Incorporating its neural network predictive technology to address two significant e-commerce challenges, Nestor's new offerings include eCLIPSE for enhancing online customer loyalty and PRISM eFraud for online fraud detection.

eCLIPSE is an solution for building customer loyalty in Web environments through personalized, one-to-one multi-channel communications. Integrating content-rich web information with data from traditional customer interaction channels, eCLIPSE creates profiles of each web site visitor. Marketers can use this information to welcome the customer to the site, tailor site content and display cross-sell messages in real-time. Information and response data are shared between e-channels and traditional channels to complete the closed-loop marketing process.

"Successful business on the Web is a matter of maximizing opportunities and minimizing risk," said Sushmito Ghosh, Nestor's executive vice president. "Every visitor to your web site presents an opportunity and Nestor's eCLIPSE provides the intelligence and insight needed to foster customer loyalty, generate repeat sales and keep visitors from clicking to the competition. At the same time, we're protecting e-businesses and their consumers by combating fraud with our proven technology."

PRISM eFraud is a real-time solution for detecting fraudulent on-line transactions. Based on the same technology that is used today by many of the largest bank card issuers in the world, PRISM eFraud is a tool for acquirers, e-Retailers, Application Service Providers (ASPs), and Commerce Service Providers (CSPs). PRISM eFraud combines neural network risk models and parameter-driven, user-defined strategies to minimize denied purchases and fraud-related charge-backs.

David Fox, Nestor's president and CEO added, "These two new e-business solutions strongly position Nestor to expand on its current core competencies in marketing intelligence and risk management. Our neural-networking technology has proved itself in the brick-and-mortar marketplace, and we are committed to delivering applications that maximize e-business opportunities by turning page views into revenues."

For more information, visit www.nestor.com.