Phase Forward Announces DW Business Unit for Rx Customers

Phase Forward Incorporated announced the creation of a new Data Warehousing business unit. Building on the widespread success of InForm, the Company's Web-based clinical trial data collection and management solution, the business unit will deliver solutions that attempt to help customers turn large amounts of technical information from disparate sources into knowledge with which they can make critical R&D decisions. Phase Forward has turned to industry veteran, Don Rosen, to head the unit's operations.

"Phase Forward recognizes its customers' growing needs to be able to rapidly analyze information from clinical studies and other sources to make better, more informed decisions," said Shiv Tasker, president and CEO of Phase Forward Incorporated. "Customers have lots of data locked up in proprietary databases. Answers to a lot of questions are buried in there. Our data warehousing initiative unleashes the power of that data."

The Data Warehousing Unit will be dedicated to the management, analysis, and presentation of pharmaceutical information. It will deliver solutions that facilitate cross-study analysis and enable customers to aggregate and analyze mission-critical data from Inform, their own and their partners' legacy systems, and external sources in order to help direct their R&D development programs.

"Increasingly, customers are required to access and "mine" vast amounts of raw data as the basis for gaining insights," said Don Rosen, vice president, Data Warehousing Solutions, Phase Forward. "The ability to integrate knowledge across scientific and technical boundaries to create better and faster insights will play a critical role in our customers' success. Phase Forward's new Data Warehousing initiative will enable our customers' to gain more competitive advantages in this rapidly changing industry."

Don Rosen has over thirty years experience, combining management consulting and business and information systems planning with systems implementation and organizational change management. Most recently, Mr. Rosen led KPMG Consulting's Pharmaceutical R&D practice. Prior to KPMG, Mr. Rosen was a Partner at CSC HealthCare Division, where he played a similar role. He has also worked for Coopers & Lybrand and AGS Computers in similar capacities.