eBay selects Informatica to Enhance CRM

Informatica Corporation, a leading provider of complete analytic solutions for e-business, today announced that eBay, the world's largest person-to-person online trading community, has selected Informatica PowerCenter.e to consolidate the large volume of customer demographic and click-through data generated from its Web site to fuel customer relationship management (CRM) efforts. Considered one of the company's top initiatives, eBay's e-business analysis system will help the company maintain its competitive edge by increasing the success of its online sellers and improving the buying experience of bidders.

"The growing volume of traffic on eBay's site recently reached a record 1,782,000 unique visitors per day," said Bob Sanguedolce, CIO of eBay. "The large amount of data generated by such a high level of activity offers a wealth of valuable information we can analyze to gauge current offerings and make improvements benefiting our auction community. In the competitive marketplace we operate within, this ability will be critical to staying ahead of the pack. We chose PowerCenter.e as our core data warehousing platform because its capabilities can enable better data analysis than any of the other competitive offerings we evaluated."

"Business insight is essential to e-businesses like eBay, enabling them to leverage the power of insight to optimize their business performance and the quality of their customer service," said Diaz Nesamoney, president of Informatica. "Informatica's PowerCenter.e software is ideally suited for e-business analysis, and is the only cross-channel data-integration platform available today that can help organizations integrate their e-business data with other corporate operational data for analysis. Informatica is committed to providing the leading Internet infrastructure software for powering analytic applications for e-business."

PowerCenter.e is an expanded version of Informatica's leading PowerCenter data-integration software with new features added to enable e-business analysis.

PowerCenter.e helps companies leverage their data across multiple sales, supplier and customer-interaction channels for business intelligence by integrating huge volumes of Web-transaction and clickstream data with information from more traditional enterprise sources such as Enterprise Resource Planning (ERP) systems, relational databases, mainframe systems and external demographic databases.

Announced in December of 1999, PowerCenter.e will be generally available in March, 2000.

About Informatica

Headquartered in Palo Alto, California, Informatica is a market-leading provider of complete analytic solutions for e-business that enable many of the world's largest companies to integrate data from across their global enterprises--including e-business servers, Web logs, ERP and mainframe systems--and analyze it in order to grow their business. Over 640 major companies across the world in key industries rely on Informatica's analytical solution, including Morgan Stanley, Merrill Lynch, CNET, Inktomi, 3Com, Autodesk, Chevron, Mutual of Omaha, Sprint, MCI WorldCom, Dreyer's Grand Ice Cream, Polo Ralph Lauren and Universal Studios.

For more information, call 800.970.1179, or visit Informatica's Web site at www.informatica.com.