Decisionism Forms E.biz Performance Management Unit

Decisionism Inc., has announced the formation of a new business unit to deliver comprehensive reporting and analysis applications for e.business performance management. Decisionism also announced the appointment of Bradley Geddes to the new position of Vice President and General Manager of the e.Business Performance Management Unit. With an increased emphasis on providing our customers with complete solutions, this corporate change is a natural step, said Gordon Rapkin, Decisionism president and CEO. More and more, in addition to our Aclue Information Server, customers are turning to Decisionism as a one-stop, single-source to deliver a full range of software products coupled with our highly successful Aclue Methodology, and the outstanding expertise of our consulting and services team. We are evolving a new form of business partner for our clients, and Brad Geddes is the key executive driving its success.

Geddes joined the company’s management team in 1997, in the role of VP of Services, where he built and directed Decisionism's highly successful services organization. Prior to joining Decisionism, Mr. Geddes was President and COO for Tenera, Inc., a publicly held software applications and services company providing asset management, work flow, and maintenance and materials management software applications for large facilities. While at Tenera, he improved the company's operating performance through new product development, focused marketing strategies and improved customer service. Prior to this, he served as a Vice President with ABB, a global technology, manufacturing and engineering enterprise, where he built several successful service and technology businesses and played an instrumental role in forming a U.S. subsidiary.

In his new role as general manager, Mr. Geddes will oversee marketing, sales, development, and services for the new business unit. We have an exceptional team with a vision to deliver a new level of service and partnership to our customers, said Mr. Geddes. We have developed expertise in comprehensive analytical and reporting applications, and our new business unit is chartered to deliver complete solutions that will include our own products as well as third party software products, coupled with consulting, training and support for all the components of a customer’s solution. We truly want to become our customers’ business partner, and our goal is their total success.

Also joining the e.Business Performance management team are: Bill McMonigal, North American Sales Director, Raymond Fuller, Director of North American Services, and Dave Morehead, Chief Architect and Director of Engineering. Together, they lead a multidiscipline team of professionals.

Analysis and reporting for click-stream and e-commerce data is rapidly becoming a high priority in the market. These new class of analytical applications also require integration with traditional ERP system data. The e.Business Performance Management Unit is focused on delivering these new e-commerce applications that leverage Decisionism's experience solving business challenges with a variety of technologies on several computing platforms. Application examples include: e-Commerce Clickstream Analysis, e-Channel Sales Analysis and Product Profitability, e-Commerce ROI Analysis, Summary P&L, Forecasting / Budgeting, Balanced Scorecard Analysis, and Demand Planning and Customer Profitability Analysis. Decisionism has also been instrumental in assisting customers to define new applications and deploy new technologies such as Microsoft SQL Server OLAP Services.

The Decisionism flagship product is Aclue Information Server. Aclue is the only packaged solution that rapidly develops, deploys and manages analytical applications on relational technologies and across a full range of On Line Analytical Processing (OLAP) database technologies as well. Aclue automates turning corporate data into high-value information for reporting and analytical applications. Aclue is a comprehensive foundation for the analytical technologies that drive business success, including: Microsoft SQL Server 7.0 and SQL Server OLAP Services, Oracle® 8i, Oracle Express, Oracle Sales Analyzer, Oracle Financial Analyzer and Hyperion Essbase.

Decisionism recently announced that it signed a Reseller and OEM Agreement With Knosys, Inc. to add the award-winning OLAP Analysis capability of the Knosys ProClarity Analytical Platform to the Decisionism solution suite (see announcement dated January 6, 2000).

About Decisionism

Headquartered in Boulder, CO, Decisionism Inc. is a leader in providing solutions that turn business information into money. Decisionism was selected by Computerworld as one of the 100 Emerging Companies to Watch in 2000 and is a Microsoft Certified Solution Provider and a Microsoft Data Warehousing Alliance Partner. Decisionism is also a member of the On Oracle alliance program, a Hyperion Solutions Alliance Partner, and has business partnerships with Walker Interactive Systems and Knosys, Inc. Decisionism markets its products and services to Fortune 1000 and mid-size organizations that are seeking to rapidly deliver e.business reporting and analysis applications that require accurate, consistent, and timely information from across the enterprise. Its customers span a variety of industries and include major sites such as Adlink, Bank of America, Fluor Daniel, ConAgra, IBM, Nissan Motor Co., Principal Financial Group and U S WEST Information Technologies.

Decisionism sells Aclue as part of a complete solution with training and consulting services directly to end-user organizations, and through selected value-added resellers, systems integrators and business partners. Decisionism is a privately held company financed by a group of leading institutional venture capital investors. Additional information about the company and product is available from Decisionism's Web site, www.decisionism.com, or by calling (303) 938-8805.