KiQ SELECTS ADVANCED VISUAL SYSTEMS' OPENVIZ

Advanced Visual Systems Inc, announced that its OpenViz product, has been selected by KiQ, to add advanced visualization OMEGA and OMEGA+, KiQ's predictive solutions for the management of marketing, risk and retention issues in client relationships.

OMEGA+ is an advanced intelligent data warehouse application developed in collaboration with Cap Gemini, Oracle and Sun Microsystems to offer clients, in a single contract, an end-to-end data warehousing/data mining solution from initial proof-of-concept. AVS's OpenViz will be used to deliver cutting edge visual analysis to KiQ's applications providing advanced technical analysis tools to non-technical end-users.

OMEGA solutions include uniquely powerful data mining, predictive modeling, strategy management and business monitoring. They are available as free-standing systems or in component form, for embedding into other applications project to final systems integration.

OpenViz will enable end users of KiQ's solutions, the ability to make better and faster business decisions based on the visual display of data mining/data warehousing technology. OpenViz's interactive charting and graphing capabilities provide visual representations of data and allow KiQ's users to validate customer targets, improve target marketing, predict response, improve the quality of business and allocate sales resources more effectively.

"We are in the business of converting data into understanding, understanding into decisions and decisions into action. Clear, interactive visualization of customer relationship data is key to generating understanding and confidence amongst specialists and non-specialists alike," said David Barrow, Managing Director of KiQ. "OpenViz provides us with the means to implement critical facilities in an intuitive, interactive way and will help our clients effortlessly exploit the value in their data."

OpenViz is the industry's most sophisticated business visualization technology for integration into decision support systems applications for independent software vendors and IT organizations. OpenViz technology enables IT organizations and developers to Web-enable applications through the easy creation of applets and ActiveX controls. End users of OpenViz-developed applications are able to interact with these reports, using interactive charting and graphing capabilities of OpenViz, enabling quicker decisions based on large volumes of data.

"As more organizations begin demanding data mining/data warehousing solutions, such as KiQ's, the opportunity for visual information exchange and better decisions will result," said Russ Barbour, president and CEO of Advanced Visual Systems Inc. "AVS's rich heritage of displaying massive amounts of complex data tremendously benefits businesses by uncovering previously unknown relationships - thus better customer analysis - among the data."

About KiQ

KiQ Ltd is the supplier of uniquely powerful data mining, predictive modeling and business management solutions to the marketing, banking, insurance, retail and telecomms sectors. The company places special emphasis on customer relationship management for such problems as client retention (churn management), purchase propensity, strategic segmentation, risk prediction and so on. The OMEGA and OMEGA+ products offer the most powerful and reliable models for predicting customer behaviour and preferences and provide the means of putting the models into profitable use. Intuitive ease of use is a key feature of all the company's products. For more information on KiQ, call 44-1371-870-254, e-mail info@kiq.com or visit the KiQ Website at: www.kiq.com.

About Advanced Visual Systems

Advanced Visual Systems Inc (AVS) is the pre-eminent global provider of sophisticated data visualization technology that transforms massive and complex quantities of data into visual representations. The company provides solutions for developers who build customized visualization software, as well as ready-to-use applications for end users who analyze information contained in graphical representation.

More than 12,000 users in 2,000 organizations around the world use AVS technology to gain insight and competitive advantage from data. They look to AVS to reduce development costs, incorporate industry standards, and speed time to market. For more information on AVS, call 1-781-890-4300, e-mail info@avs.com or visit the AVS Website at: www.avs.com.

Contact Advanced Visual Systems Inc, Ken Dooley kdooley@avs.com or KiQ Ltd, David Barrow davidbarrow@kiq.com or Porter Novelli Convergence Group, Pat Arcand pat.arcand@pnicg.com.