Accrue Software and JDA Software Partner

Accrue Software Inc, a leading provider of Internet enterprise software solutions for optimizing the effectiveness of e-tail, clicks-and-mortar and e-media initiatives, and JDA Software Group Inc, an international provider of enterprise retail solutions, announced an OEM partnership agreement.

Under the terms of the OEM agreement, JDA will embed into its comprehensive suite of retail applications Accrue's market-leading Accrue Decision Series. The Accrue Decision Series application is a complete descriptive and predictive data mining solution for knowledge discovery in databases.

The agreement also allows JDA's global sales force to sell Accrue's Web analysis applications, Accrue Insight and Accrue Hit List through its worldwide sales channels and into its client base.

Retailers now have access to the broadest suite of established products from a single vendor to address their brick-and-mortar and click-and-mortar businesses and make the move from traditional storefronts to an e-Commerce business model.

This partnership further enables JDA's applications to employ predictive and descriptive analysis capabilities that support competitive retail practices such as demand forecasting, advanced replenishment, dynamic clustering and customer profiling across multiple business channels.

"As the line between traditional retail merchandising and e-Commerce begin to blur, we are pleased to be partnering with JDA," said Rick Kreysar, president and CEO of Accrue Software.

"The Accrue-JDA partnership brings a comprehensive solution to retailers and e-tailers that will allow them to mine multiple disparate data sources - whether Web-based or offline. This information is used to uncover purchasing patterns that marketing and merchandising managers need for more effective decision- making on reaching key audiences and providing buyers what they need and want."

Commenting on the partnership, JDA's senior vice president for marketing and chief product officer, Peter Charness, stated, "Our partnership with Accrue is the result of significant research to provide our clients with the most innovative technology available today.

"Accrue's clients include such prominent retailers and e-tailers as Wal-Mart, JC Penney, Webvan and HomeGrocer.com, demonstrating that Accrue's Decision Series is a proven solution.

"Because Accrue Decision Series is designed with an open and scalable architecture, it is the most advanced solution available in the market to address requirements for analyzing large data volumes to get accurate, actionable and profitable insights into customer buying patterns and preferences."

Accrue's Decision Series to Extend JDA's Multi-Channel B2C & B2B Solution

According to Charness, embedding Accrue Decision Series in JDA's family of products, combined with Accrue's Web analysis applications, enables JDA to expand its multi-channel footprint with a broad set of predictive and descriptive analysis capabilities across the entire enterprise, including e-Business and Business-to-Consumer (B2C) operations.

"At a time when shoppers are demanding the ultimate in stock position and personalized service across all selling channels, this partnership provides JDA with the technology to help brick-and-mortar and click-and-mortar retailers fill intelligence gaps, a task that is often difficult or impossible," said Charness.

"In conjunction with our Business-to-Business Internet Portals, retailers and their suppliers will be able to use the Accrue Decision Series data mining capabilities to collaboratively access valuable data to make it possible for them to offer unparalleled levels of customer service and maximize revenue potential throughout the supply chain."

About Accrue Software

Accrue Software is the leading provider of Internet enterprise software solutions for optimizing the effectiveness of e-tail, clicks-and-mortar and e-media initiatives.

Accrue's complete line of visitor tracking and data mining applications feature powerful descriptive and prescriptive engines for customer segmentation, profiling, targeting and merchandise assortment planning that enable e-Business managers to effectively convert clicks to customers.

Accrue Software was founded in 1996 and is headquartered in Fremont, with a center of excellence in Seattle, regional sales offices throughout the U.S., and an international office in London, England.

Accrue has strategic partnerships with Art Technology Group, ABC Interactive, BroadVision, DoubleClick, IBM, Informix, Intel/iPivot, MicroStrategy, OgilvyOne Interactive, Oracle Corporation, Siebel, and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.

About JDA Software Group Inc.

JDA Software Group Inc is the leading global provider of integrated retail software products and professional services with more than 740 clients in over 50 countries.

Addressing the requirements of both brick and mortar and "click and mortar" companies, JDA's state-of-the-art solutions include merchandising, planning, allocation, decision support systems; warehouse management and logistics systems; point-of-sale and back-office in-store systems; and integrated e-retail solutions to support business-to-consumer and business-to-business operations.

Founded in 1985, JDA employs more than 1,100 associates operating from 21 offices worldwide. With headquarters in Scottsdale, the company has offices in major cities throughout the United States as well as internationally in Canada, the United Kingdom, France, Mexico, Brazil, Chile, Japan, Singapore, and Australia. For more information, refer to JDA's Website at www.jda.com.

Contact JDA Software Group, Michelle Kershner, michelle.kershner@jda.com or Accrue, Alyce Menton, alyce.menton@accrue.com.