Interelate Adds CRM Analytics Experts to Team

Interelate, the first and a leading business analytics application service provider (ASP), announced the addition of key hires that significantly augment the company's consulting expertise in customer relationship management (CRM) analytics, data warehousing, market segmentation and IT systems planning. Joining Interelate will be Elias Safdie and Tom Flanagan, as vice presidents of business development. In addition, marketing research authority Doran Levy has joined Interelate as senior analytics officer.

"Interelate has incredible depth in customer analytics and data warehousing," said Wade Myers, chief executive officer, Interelate. "Our core offering delivers the insight into customer data that executives need every day to make strategic decisions - and delivers it quickly and inexpensively over the Web using the ASP model. What really makes it work for our clients is our people and our analytics and industry expertise. These additions give us unmatched expertise in helping companies improve their understanding of customers and markets, combined with best-in-class systems to analyze data, gain business insight and turn that insight into action."

Doran Levy, Senior Analytics Officer

Doran Levy is joining Interelate as senior analytics officer, with a focus on helping clients apply Interelate's analytics services to address core business issues. Levy was previously senior vice president and director of Strategic Planning at Young & Rubicam, Detroit, where he managed strategic planning for Ford Motor Company, Ford Motor Credit Corporation, Visteon (Ford parts), MGM Grand, DuPont, and other accounts.

Levy co-authored "Segmenting the Mature Market" in 1993, the definitive market segmentation analysis on the over-50 population, and will publish a sequel this year called "Marketing to the Mindset of Boomers and Their Elders," which explores nine separate segmentation strategies generated by a 10-year study of 18,000 respondents. Levy holds a Ph.D. and M.A. from the University of Missouri School of Journalism and a B.A. from the University of Maryland.

Elias Safdie and Tom Flanagan, vice presidents of Business Development

Before joining Interelate, Elias Safdie and Tom Flanagan co-founded the Cordis Group in 1995. Safdie and Flanagan together have more than 50 years experience in a variety of disciplines, including e-commerce, data warehousing and customer relationship management (CRM), electronic publishing and document management, and have consulted for companies such as Airbus Industries, Sanwa Bank (Fleet), Wang Labs, Delta Dental of Minnesota, the Office of the Secretary of Defense and the National Security Agency. Safdie and Flanagan have published more than 20 white papers on the subjects of data warehousing and knowledge management. Safdie has spoken regularly at the Knowledge Management Expo, and Seybold Seminars and has authored a weekly knowledge management column in KM World magazine. Safdie holds a B.S. in electrical engineering from Brown University. Flanagan holds a B.S. in biology and economics and a Masters in finance from Boston College.

About Interrelate

Interelate is the first and leading business analytics application service provider (ASP). Interelate's fast and innovative Web-delivered business analytics service enables clients to increase sales and profits. The service helps clients identify opportunities rapidly within the context of all relevant data and industry trends and enables them to turn this insight into strategic action. Interelate retrieves customer and operational data from client computer systems and adds relevant data and knowledge in its world- class analytics center, avoiding any additional investment in expensive IT infrastructure, people or processes.

Actionable information is then presented to clients via a Web browser

Interelate's partners include EMC, Dell, Sun, Oracle, Microsoft, E.piphany and Acxiom. Headquartered in Minneapolis, Minnesota and with offices in Atlanta, Boston, Chicago and New York, Interelate can be reached by calling 612-852-3900 or accessing its Website, www.interelate.com.

Contact Interelate, Pieter Schouten 612-852-3923 pschouten@interelate.com.