SAFECO Implements Trillium Software

Most of us have more than one type of insurance. Whether you own a home, a boat or a car, you most likely have insurance. Everyone wants to protect their investments, and ensure that they will not suffer a considerable financial loss due to tragedy or accident. With the help of Trillium Software, a Harte-Hanks division, SAFECO, a leading insurance and financial services provider that prides itself on customer service, is implementing a customer data quality solution that is helping them improve client relationships.

"SAFECO prides itself on providing the best service to our customers and is doing so with the help of Trillium," said Darcie Wernli, a business analyst from SAFECO. "Customer data is the core of our business. We implemented the Trillium Software System because we needed to ensure the customer data we receive from our multiple lines of business is accurate. As a result, we can provide a single customer view across the company and be confident it is right."

The Trillium Software System gives this organization the ability to establish a consistent, repeatable process for data cleansing, standardization and customer matching. SAFECO has a large, relational DB2 mainframe customer information database and is receiving data from numerous systems. Data types range from commercial customers to claimants. The company's goal is to transition to a customer-centric view, enabling it to understand each and every touch-point of customer contact.

"Trillium is helping us recognize name patterns and identify formatting issues within our data," said Wernli. "We are currently using the software in a batch mode and hope to soon implement Trillium into the forefront of our online systems."

"In today's competitive world, it is vitally important for companies like SAFECO to achieve the highest level of customer service," said Len Dubois, Trillium's director of marketing. "SAFECO recognizes the need for consistent and accurate customer information, and the role it plays in strategic business initiatives like customer relationship management."

Using Trillium, SAFECO is able to slowly move away from its in-house text analysis system that is time consuming to maintain. SAFECO is currently using the Trillium Software System to develop specific data standardization policies and business rules for data validation and customer matching. As a result, SAFECO has been able to externalize its business rules, no longer depending on time-consuming Cobol programming. As SAFECO broadens its use of the Trillium Software System, these business rules will be reused by other areas of the company, thus making it easier to improve the quality of customer data throughout the company.

SAFECO, in business since 1923, is a Fortune 500 diversified financial services company based in Seattle. Its more than 17,000 partners, including agents, brokers, investment advisors, and wholesalers, together provide premier insurance and financial services through a variety of channels, including the Internet, to individual and business customers. More information about SAFECO is on its Website, www.safeco.com.

Trillium Software System is a industry leading customer data management software for E-Business, CRM, Data Warehousing solutions. Trillium supports object oriented, component-based architectures, such as CORBA and COM+ providing Web-enablement for both high performance and e-transaction processing. Trillium maximizes business intelligence by providing organizations with an accurate and complete view of their customers, products and services.

Trillium Software is a Harte-Hanks division. For more information regarding the Trillium Software System, please call 978-436-8900 or visit our Website at www.trilliumsoft.com.

Harte-Hanks Inc, San Antonio, TX, is a worldwide direct and interactive marketing company with operations including response management, marketing database and marketing services.

With the help of Trillium Software, a Harte-Hanks division, SAFECO, a leading insurance and financial services provider that prides itself on customer service, is implementing a customer data quality solution that is helping them improve client relationships.

Contact Pattie Mercier Trillium Software, 978-436-3332 pmercier@trilliumsoft.com, www.trilliumsoft.com.