Firstlogic Announces eDataQuality Suite Expansion

Firstlogic Inc announced the significant expansion of its eDataQuality suite, including the most detailed international data quality solution available today, Application Service Provider (ASP) flexibility and Internetenabled client/server architectures utilizing XML communication.

The eDataQuality suite uses the core technology of Firstlogic's i.d.Centric product line. The software helps any organization cleanse customer data in real-time, at the point of data capture or anywhere in the enterprise, to ensure that customer information is reliable and accurate before it enters a database.

Firstlogic is the first to offer such extensive international data quality capabilities in an online transactional environment. This sophisticated solution offers North American and European address assignment that allows businesses to maintain accurate and complete international data in their enterprise systems. The data quality software accurately standardizes, corrects, assigns and enhances customer data for the U.S., Canada and 16 European countries, including France, Italy, Germany and the United Kingdom.

"There is an ever-increasing need to cleanse postal addresses in multinational business environments, especially as organizations continue to pull from international customer bases," said Philip Russom, director of the business intelligence service at Hurwitz Group. "Until now, most solutions have focused on North America or a handful of national address standards. Firstlogic's solution is the first truly multinational entrant in the data quality market."

Firstlogic's customers will find the international data quality solution superior because it provides database engines specific to each country with assignment rates as high as 90 percent, as reported during initial customer trials.

In addition to being deployed in a client/server e-business environment, Firstlogic's i.d.Centric eDataQuality suite also is accessible through an ASP, allowing organizations the flexibility they need to grow their e-business operations. With ASP access, businesses eliminate the need to allocate key resources to work on integration, maintain software and invest up front in new technology.

The eDataQuality ASP offers transactional access to Firstlogic's sophisticated customer data quality technology and offers rapid implementation with no disruption to existing business processes.

"Firstlogic's eDataQuality ASP leverages our experience in e-business solutions and makes data quality readily available to all businesses. Customers now can easily integrate our technology anywhere data is touched, stored or processed across the enterprise," said Eric Lieberman, Firstlogic's president. "By adding in the international solution, our customers have the ability to manage customer relationships worldwide more effectively."

In order to provide this hosted service offering, Firstlogic has partnered with Data Return, a full-service Application Infrastructure Provider (AIP). "Continuous availability is a critical success factor for Application Service Providers such as Firstlogic," stated Sunny C. Vanderbeck, chairman and CEO of Data Return Corporation. "Data Return's highly redundant architecture is designed to maximize both the performance and reliability of Firstlogic's i.d.Centric eDataQuality suite."

The eDataQuality suite is extremely flexible with Internet-enabled client/server IT architectures and offers familiar interfaces to an organization's existing development and operating technologies. Available clients include ActiveX (COM), Java, Perl, C++, MS/SQL Extended Stored Procedures and direct XML communication.

"Firstlogic's eDataQuality suite will offer our customers a fast, hasslefree way to ensure that critical customer data entered into their Onyx application is correct," said Bill Bunker, Onyx Software director of product marketing. "We are also excited that this offering will provide our customers easy access to Firstlogic's new international capabilities, allowing global companies to thoroughly cleanse their relationship data."

Firstlogic is presenting its i.d.Centric eDataQuality suite and international solutions at Spring Internet World 2000, April 5-7, at the Los Angeles Convention Center, booth #1679.

Organizations looking for more information about Firstlogic's i.d.Centric eDataQuality suite or other Firstlogic solutions should call 888-215-6442 or 608-782-5000, send e-mail to information@firstlogic.com or visit Firstlogic's eDataQuality Website at www.firstlogic.com/edataquality.

About Firstlogic Inc

Firstlogic specializes in software solutions and professional services that help businesses cleanse and enhance critical customer data for data warehousing, e-business, and mail and print applications. Its solutions also help organizations create customized one-to- one marketing messages, and improve the speed and efficiency of mail operations. In addition to developing commercial solutions, Firstlogic has collaborated with many systems integrators, consultants and original equipment manufacturers to provide its unique technology to their end-user customers.

Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, mailing services, financial, insurance, healthcare, direct marketing, higher education, telecommunications, and printing and publishing markets. For more information visit the company's Website at www.firstlogic.com.

Contact Leah Stussy of Firstlogic Inc, 608-782-5000, ext. 2481, leahs@firstlogic.com, or Karen Linden of Corporate.Technology Communications, 312-832-9300, ext. 231, klinden@ctcomm.com.