Gensym Corporation Introduces e-SCOR

Gensym Corp, a leader in adaptive software products for modeling and managing business processes, introduced e-SCOR, a new software product for the modeling and simulation of tactical and strategic business processes. Gensym designed e-SCOR specifically for the modeling and simulation of complex, dynamic value chains. It is the first product delivered as part of the company's strategy to leverage its expertise in adaptive software and develop solutions that make e-business infrastructure work more effectively.

e-SCOR builds upon Gensym's years of experience in developing adaptive software designed to enable all types of businesses to manage the complex, dynamic supply chains that characterize the migration to an e-business infrastructure. e-SCOR is based on the Supply Chain Council's SCOR standard.

"The traditional, linear supply chain model is rapidly transforming into the dynamic value chain of the e-business world," said Patrick Courtin, chairman and CEO of Gensym. "New value chains have developed that support information flows among all parties within the e-business infrastructure. These new value chains add a level of complexity to the static relationships that have long existed among suppliers, manufacturers, distributors, retailers and customers. When multiple suppliers are involved in a value chain, for example, different types of networks and application infrastructures need to work together to ensure the effective flow of information. e-SCOR enables companies to model and simulate all aspects of the dynamic business-to-business value chain across heterogeneous networks."

With e-SCOR, businesses can simulate various configurations, test the robustness of their supply chain and communicate required service levels to partners. It can identify possible shortcomings and areas for improvement in the e-infrastructure, thereby saving the company time and money. e-SCOR is highly adaptive and allows for many configurations of sourcing, making and delivering products and services. It can handle the constant arrival of new players, auctions, bid consolidators, and new e-marketplace providers. e-SCOR is part of Gensym's complete product and multi-service management solution.

Hitachi, one of the world's largest global electronics companies, selected e-SCOR to support supply-chain decisions for their thin-film transistor (TFT) production. Hitachi is a leading supplier of TFT displays for notebook PCs and flat monitors. With e-SCOR, Hitachi is currently modeling and simulating alternative material-flow configurations and inventory policies for its TFT production. The results are enabling Hitachi to drive the decisions that will keep materials moving smoothly across a variety of demand conditions and deliver products to their customers on time.

"Organizations seeking to either analyze and reconfigure their value-chain operations or map themselves out into a virtual value Web are well advised to consider e-SCOR," said Theo Forbath, senior strategist with NerveWire, a business-to-business Internet professional services firm www.nervewire.com. "This product represents a significant development in business process modeling and simulation solutions that enable companies to better understand their business, the shifts in its environment, and provide key stakeholders with the necessary insights to engineer a dynamic value chain that optimizes the roles for each organization."

e-SCOR is available immediately from Gensym and its partners. For more information, call 1-800-896-3030.

About Gensym

Gensym Corporation is a leading provider of adaptive software products that model, simulate and manage business processes. Since 1986, Gensym has sold more than 13,000 product licenses to organizations in communications, manufacturing, aerospace, transportation, government and other industries. Visit Gensym online at www.gensym.com.

Contact Gensym Corporation Kevin Flanagan, 617-588-3319 kflanaga@gensym.com or Sterling Hager Inc Leslie Barnhart Drohan, 617-926-6665 ldrohan@sterlinghager.com.