DIGITAL INSIGHT UNVEILS AXIS ADVANCED TARGET MARKETING

Delivering on its promise of improving its financial institution clients' profitability, Digital Insight Corporation announced the launch of AXIS Advanced Target Marketing. The new software product allows financial institutions to deliver highly targeted promotions by providing them with valuable insight into the needs and behaviors of clients and prospects.

AXIS Advanced Target Marketing is a comprehensive yet modular marketing system that supports online as well as traditional marketing channels. It enables financial institutions to gather customer data; analyze it to build valuable intelligence; segment and prospect account holders; and design, launch and track marketing campaigns. AXIS Advanced Target Marketing generates revenues for financial institutions by enabling them to more effectively upsell and cross-sell to their customer base and acquire new customers, as well as drive traffic to cost-effective channels such as the Internet.

Digital Insight's Advanced Target Marketing system is based on sophisticated data mining and predictive modeling services. These services improve marketing efficiency by allowing financial institutions to predict which customers will be most likely to purchase products through various channels. Digital Insight is able to create robust predictive models by leveraging data obtained through alliances with two leading data providers: Acxiom Corporation and Trans Union LLC.

"Through our alliances with top data providers, Acxiom and Trans Union, we're able to help our clients develop highly refined, predictive data models," said John Dorman, Chairman, president, and CEO of Digital Insight. "These models, in turn, drive our clients' marketing efforts, making them much more precise and effective. It's one more way we're working to both reduce expenses and generate incremental revenue for our clients."

Unlike the company's previous Internet-based target marketing product, AXIS Advanced Target Marketing provides insight into the behavior and needs of all of a financial institution's existing and potential account holders -- not just those who use Internet banking services. It also delivers precise targeting models based on hundreds of potential customer attributes such as individual, household and area demographics, credit, account and behavioral information. AXIS Advanced Target Marketing also can gather customer data through online surveys or by leveraging customer information from Digital Insight's AXIS Internet Banking, AXIS Online Lending and AXIS eCommerce products.

Once potential customers are identified, AXIS Advanced Target Marketing closes the marketing loop by presenting highly targeted promotions that can be delivered online or via more traditional channels. AXIS Advanced Target Marketing's in-depth tracking and reporting capabilities provide valuable insight that helps financial institutions continually improve their marketing processes.

ESL Federal Credit Union in Rochester, NY, is using Digital Insight's AXIS Advanced Target Marketing. The product's rich data mining and predictive modeling services support its marketing efforts across a variety of channels, including the Internet and direct mail. "Digital Insight offers the most refined targeting I've seen, freeing us from a traditional scatter-shot approach to marketing," said Roger Rassman, vice president of marketing for ESL. "By working with Digital Insight, we have a terrific opportunity to improve our marketing efficiency. For us, it means better results for a lot less money."

Community Credit Union in Plano, TX, is also using Digital Insight's Advanced Target Marketing product. "We've done target marketing in the past, but never with the level of sophistication and precision that Digital Insight delivers," said Judy Parsons, vice president of marketing for CCU. "We're making far more effective use of our marketing dollars by targeting customers who have a high propensity to purchase specific products. Even more exciting, we're learning which delivery channels our customers prefer, contributing greatly to our marketing efficiency."

"With the help of Trans Union's SUMIT database, Digital Insight has enabled small banks and financial institutions to access a more robust source of data than was ever available before," said Geoff Miller, Account Executive for Trans Union. "This will allow them to truly focus their marketing efforts by targeting their customers with appropriate offers."

"We are excited Digital Insight is using Acxiom data with its new AXIS system," said Dr. Don Hinman, Acxiom Data Content Group Leader. "Quality, accurate data is the key to good data mining. Acxiom's approach to multisourced data content with the industry's highest levels of breadth, depth and accuracy of data will help provide Digital Insight with a wealth of the highest quality information for its customers."

About Acxiom Corporation

Acxiom Corporation, with annual sales exceeding $700 million, provides a wide spectrum of data products, data integration services, mailing list services, modeling and analysis, and information technology outsourcing services to major U.S. and international firms. Founded in 1969, Acxiom is currently headquartered in Conway with operations throughout the United States and in the United Kingdom, Canada, France, the Netherlands and Spain.

About Trans Union

Trans Union is a primary source of credit information and offers risk and portfolio management services. The company serves a broad range of industries that routinely evaluate credit risk or verify information about their customers. Trans Union's customers include financial and banking services, insurance agencies, retailers, collection agencies, communication and energy companies, and hospitals. Trans Union has strong relationships with every large and most medium and small credit grantors throughout the nation. The company operates nationwide through a network of its own offices and independent credit bureaus. Trans Union also has many subsidiaries and divisions in the U.S. and abroad.

About Digital Insight Corporation

Digital Insight empowers financial institutions to provide Internet-based financial solutions to their retail and commercial customers via a costeffective, outsourced service. The Company's unique AXIS architecture is the only ASP system designed to communicate in either real time or batch, based on the institution's core data processing system. AXIS is templatebased, enabling retail and commercial Internet banking in multiple languages and across multiple access devices. Along with Internet Banking, Bill Payment and Cash Management, Digital Insight continues to offer more to our clients. Profit generating opportunities are offered with AXIS eCommerce, a financial Web portal; AXIS Online Lending, a completely automated lending solution; and AXIS Advanced Target Marketing with its sophisticated data mining and predictive modeling capabilities. All of Digital Insight's products and services are secure, reliable, and scalable.

Digital Insight is a leading provider of Internet banking services to financial institutions. More than 730 financial institutions have contracted with Digital Insight for one or more of the Company's products and services. More than 750,000 customers of these institutions are actively using Digital Insight for their Internet banking. In addition to being an application service provider, Digital Insight also offers Website design, maintenance and hosting; customer service training and support; and marketing consulting services. For more information about Digital Insight, go to www.digitalinsight.com.

Digital Insight - Beyond Internet Banking

Contact Sly Helleis, Corporate Communications of Digital Insight Corporation, 888-344-4674 *281, sly.helleis@digitalinsight.com.