Pointofsale and Maximal Join Forces

Maximal Innovative Intelligence Ltd, a leading provider of business intelligence solutions, announced that it has partnered with Pointofsale Ltd to provide an easy-to-use decision support solution for retail management. Pointofsale, which develops and markets integrated software solutions for the food retail sector, has integrated Maximal's award-winning Max business intelligence solution into its "Host to Post" head office-to-stores management solution for supermarket and convenience stores. Utilizing Max, Pointofsale is now able to offer exceptionally easy-to-use, powerful decision support that enables retail managers to quickly and instinctively conduct ticket (purchase) analysis, retail bench-marking and trend analysis.

"We are very pleased that Pointofsale selected Maximal to help it bring fast, effective business intelligence to the retail environment," said Eran Megiddo, chief technology officer at Maximal. "With Max, the data captured by the multiple modules in Pointofsale's solution is available to non-technical decision makers at all appropriate points in the retail chain. This makes Max ideal for the retail environment where many decisions should be made at the store level even though overall management is implemented from the head office."

Currently, the Pointofsale solution employs Max to support modules for sales analysis, promotions and loyalty programs assessment, and inventory management. These provide exceptionally effective tools for retailers that make ticket analysis, retail bench-marking, and trend analysis fast and simple. On a single screen managers can see changes in revenue or profit by departments, stores, regions, vendors or over time. By using an easy-to-use wizard, managers can quickly and accurately identify the effect of different aspects of the retail business, such as shelf space allocations, store mix, or product mix. Additionally, specially designed wizards invoke automated search methods for identifying areas of irregular (good or bad) business performance.

Noted Saul Simon, vice president, marketing & business development at Pointofsale: "In the extremely competitive retail arena, timely decision-making that is based on solid information rather than guesswork is vital. With Max integrated in the Pointofsale solution, our customers can now utilize highly effective business intelligence tools that enable them to quickly and easily identify problems and recognize opportunities and trends. With Pointofsale and Max, the real value of the data, as well as the knowledge contained in the data can reach many people throughout the retail organization."

Pointofsale customer MegaMart, one of the largest sporting goods chains in Israel, has already seen the value that the Max-enhanced Pointofsale solution can bring. "We've found that we can answer even broadly defined questions about sold-with information and basket analysis with just a few clicks," commented Morris Azulai, CFO at Fishman Retail Chain, which operates the Megamart chain. "Because it is so much easier to find the information we need, we have saved a significant amount of time and have been able to analyze our data more deeply, with far less effort."

By partnering with Maximal, Pointofsale was able to get to market quickly with an affordable, comprehensive solution for retail data analysis. The Pointofsale solution featuring Max is available from Pointofsale Ltd and from StorePoint Inc, Pointofsale's North American subsidiary. For more information, visit www.pos.co.il.

About Max

Max, Maximal's highly acclaimed decision support solution for Microsoft SQL Server 7.0 OLAP Services, is the world's first solution to offer true multidimensional views of business intelligence data. Max enables decision-makers to ask and get answers to business questions quickly and easily, without needing a background in data analysis or help from their MIS department. Its unique, highly graphical interface and innovative analysis wizards make it easy to identify previously unseen trends and relationships and to spot hidden problems and opportunities.

About Pointofsale's "Host-to-Post" Solution

The Host-to-Post approach stands for solutions that cover retail business management needs from headquarters (HOST) down to the point of sale terminal (POST). Pointofsale's solutions provide a robust central price management system as well as being the information center for the chain. This includes extensive reporting, inventory and supplier management.

About Maximal

Founded in 1998, privately held Maximal Innovative Intelligence provides powerful, easy to use business intelligence solutions that enable organizations to quickly and easily discover the knowledge hidden in their data warehouses and gain the competitive edge. Maximal is a member of the Microsoft Data Warehouse Alliance 2000 and is a certified Microsoft ISV. The Company is also a founding member of the Analytical Solutions Forum. Maximal is headquartered in Tel Aviv, where it maintains its R&D. Its' wholly owned U.S. subsidiary, Maximal Corporation, provides sales, marketing, distribution, training and customer support in North America. For more information, visit our Website at www.maxsw.com.

Contact Maximal Corporation, 703-925-5959, info@maxsw.com, www.maxsw.com.