DR. MING TAN TO LEAD NetGenesis WEB DATA MINING GROUP

NetGenesis Corp, a leader in providing customer intelligence to Internetenabled and Fortune 500 enterprises, announced that Dr. Ming Tan now directs its Web Data Mining Group, which develops Web data mining and analytic solutions to complement NetGenesis products and services. The Web data mining technology is central to the company's InfraMarketing initiative, a methodology that extends Web marketing to a higher level of insight based on underlying online behavior.

The NetGenesis Web data mining development team creates value-added applications that integrate with NetAnalysis' eDataMart of detailed customer information. The result is highly actionable data that helps to predict and influence the behavior of online visitors. The NetGenesis applications leverage online data--unified with customer information from sources across the enterprise--and combine `best-of-breed' data mining technologies, Web OLAP (online analytical processing) capabilities and advanced e-metrics.

"Today's savvy e-businesses understand the value of Web behavior analysis solutions and how data mining can help understand and influence the actions of online visitors. Web sites are becoming more dynamic and personalized than ever, and the task of analyzing customer experiences is dramatically increasing in complexity because each individual user now has a unique experience," said Matt Cain, vice president, Web and Collaboration Strategies, META Group. "Companies such as NetGenesis are leading the market in providing solutions that turn complex user information into real business information to predict and influence online visitor behavior."

Dr. David Reiner, vice president of product strategy and development at NetGenesis, initially led the Web data mining team, drawing upon his extensive experience in analytic marketing to accelerate the development of NetGenesis' current technology. Director Ming Tan, Ph.D., is now responsible for the technical leadership of the group, which brings together over 40 years of experience in analytic data mining applications in the financial services, retail, media, telecommunications and e-commerce industries.

"There is tremendous ROI from Web data mining across the whole customer lifecycle--from acquisition to cross-sell to retention," said Dr. Reiner. "The application of mining to Web data immediately enhances our current NetAnalysis and professional services offerings by giving our customers the ability to predict and understand how their e-customers will react to situations before new campaigns are implemented. The ability to influence future behavior is essential for both business-to-consumer and business-to-business Web sites. I have great confidence in Dr. Tan's technical leadership as we move forward."

About NetGenesis

NetGenesis, a leader in e-customer intelligence, helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetAnalysis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 and Internet-enabled companies use NetAnalysis including Bell Atlantic, Charles Schwab, Fidelity Investments and Lucent Technologies. Based in Cambridge, Mass., NetGenesis is a strategic partner with industry leaders such as Art Technology Group, Annuncio, DoubleClick, IBM, Interwoven, Oracle, Net Perceptions, the Sun-Netscape Alliance and Vignette. For more information contact 617-665-9200 or visit www.netgen.com.

Contact NetGenesis, Kris Maccini 800-982-6351 kmaccini@netgen.com.