FatSplash Inc Adds Real Time 'Maztermind' Technology

FatSplash Inc, a provider of comprehensive Web-based customer interaction for e-businesses, announces the availability of its Maztermind true click stream analysis as part of FatSplash's comprehensive Customer Relationship Management services. Maztermind is the first real time, non-intrusive customer tracking technology developed for retail e-business. Maztermind proactively focuses on customer needs and shopping patterns within three clicks by individual customers. In addition, Maztermind creates a single customer record that is continually updated every time the customer visits the FatSplash client's Website.

FatSplash's Maztermind technology creates individual customer records of each Website customer by tracking each customer's clicks within the Website, and by measuring the time and shopping cart value of each click. The only information specifically requested from customers is their names and email addresses. But even this information is not required. Maztermind gives customers the option of submitting the information or not, without affecting performance, making Maztermind technology truly non-intrusive.

"Maztermind captures a 360-degree view of each retail customer in real time that enables our agents and support systems to effectively increase shopping cart value through cross-selling and up-selling on our client's e-business sites," says Sanjay Puri, CEO of FatSplash. "Because Maztermind is linked to a person rather than a session, it proactively builds a shopping record of each customer each time the customer visits. Its artificial intelligence guides customers to pages and detects when they might need additional assistance. It helps make shopping a seamless experience."

Maztermind is Java Servlet and Decision Support Server (DSS) based. The technology uses artificial intelligence and is extremely scalable.

Other FatSplash solutions for online businesses include highly responsive customer e-mail message management, around-the-clock instant text chat response, Internet Voice with scheduled callbacks, CyberAgents (artificial intelligence technology used to completely automate the answers to clients' most frequently asked questions in real time) and interactive video streaming. FatSplash's customer support systems are seamlessly integrated with client systems, offering a single interface application for all functions.

About FatSplash

Chantilly, Virginia-based FatSplash Inc is a provider of comprehensive customer care for e-businesses. FatSplash's solutions for online businesses, available on the World Wide Web at www.FatSplash.com, include customer e-mail message management, around-the-clock instant text chat response, Internet Voice with scheduled callback, CyberAgent (real time, advanced artificial intelligence technology used to completely automate the answers to clients' most frequently asked questions) and video streaming. For more information, visit the Website at www.fatsplash.com or contact Samantha Kandah 703-488-6919 skandah@fatsplash.com.