FatSplash Inc Adds Real Time Maztermind for CRM

FatSplash Inc, a provider of comprehensive Web-based customer interaction for e-businesses, announces the availability of its Maztermind true click stream analysis as part of FatSplash's comprehensive Customer Relationship Management services. Maztermind is real-time customer-tracking technology developed for retail e-business. Maztermind proactively focuses on customer needs and shopping patterns by individual customers.

FatSplash's Maztermind technology brings a much-needed dynamic-quality proactive customer assistance-to the Web shopping experience for the e-retail customer. Maztermind provides a complete framework for both tracking and utilizing customer information. It provides the requisite level of customer satisfaction needed for the e-retailer to develop a true relationship with the Web customer.

Maztermind accomplishes this utilizing an array of the latest technologies, including real-time decision support that is based on click stream analysis and coupled with an Artificial Intelligence component. Maztermind is launched and runs in the background as the user enters the site, monitoring every page that is submitted and keeps track of the user's clicks as he or she navigates through the site.

Maztermind also performs as a comprehensive proactive sales and marketing engine. It anticipates customer needs and makes subtle suggestions to the customer about related products and services that are tailored to those needs. It also recognizes the value of the repeat customer by instantly referencing the customer's prior profile as they revisit the site.

"Maztermind captures a 360-degree view of each retail customer in real time that enables our agents and support systems to effectively increase shopping cart value through cross-selling and up-selling on our client's e-business sites," says Sanjay Puri, CEO of FatSplash. "Maztermind proactively builds a shopping record of each customer each time the customer visits. Its artificial intelligence guides customers to pages and detects when they might need additional assistance. It helps make shopping a seamless experience."

Pioneered and designed by the FatSplash team, Maztermind features decisionbased support that when necessary, facilitates a seamless connection to a live FatSplash customer service agent. Future releases will provide a speech support and the text-to-voice engine.

The Maztermind enhanced architecture leverages the latest technology using Java Servlets to provide platform independent support. Maztermind is extremely scalable.

Maztermind is a critical component of the FatSplash solution package. Other FatSplash solutions for online businesses include highly responsive customer e-mail message management, around-the-clock instant text chat response, Internet Voice with scheduled callbacks, and CyberAgents. FatSplash's customer support systems are seamlessly integrated with client systems, offering a single interface application for all functions.

About FatSplash

Chantilly, Virginia-based FatSplash Inc, is a provider of comprehensive customer care for e-businesses. FatSplash's solutions for online businesses, available on the World Wide Web at FatSplash.com, include customer e-mail message management, around-the-clock instant text chat response, Internet Voice with scheduled callback, CyberAgent (real time, advanced artificial intelligence technology used to completely automate the answers to clients' most frequently asked questions) and video streaming. For more information, visit the Website at www.fatsplash.com.

Contact Samantha Kandah, of FatSplash Inc, 703-488-6919 skandah@fatsplash.com.