First Union Deploys MITI PRM Solution

Marketing Information & Technology Inc, (MITI), a leading Prospect Relationship Management (PRM) solutions provider, announces that First Union Corporation, the sixth largest US bank holding company, selected MITI to develop a customized PRM solution using MITI's Acquire suite of services. First Union has deployed and is using the MITI solution to optimize new customer prospecting and acquisition efforts by three of its subsidiaries: First Union Equity Direct, The Money Store, and First Union Consumer Bank.

"We're pleased that MITI will serve as our strategic database partner in this highly competitive market for new customer acquisition," said Steven Frank, senior vice president and director of prospect database implementation for The Money Store and First Union. "MITI's technology solution will help us maximize our opportunities to identify high-quality prospects and increase target customer response and acceptance rates to our offers."

According to Frank, "MITI took the time to understand First Union and its needs. They used this knowledge to develop a custom prospect database that addresses our specific requirements. MITI's experts administer and maintain the solution at their facility in Massachusetts, with remote access by First Union users from both the East and West Coast. Handling it this way enables us to focus on what we do best -- strategic analysis and marketing for prospective customers -- and lets MITI do what they do best -- the design, development and maintenance of the solution."

Frank continued, "We chose MITI as our long-term partner for a number of reasons. Among them was that MITI has a new way of looking at how to get things done and is creative in its approach. In working with MITI, we have found the company to be fast, flexible, and extremely service-oriented. MITI has delivered high value to us for our investment."

James Alvarez, CEO of MITI, said, "We are pleased that the MITI solution is going to allow First Union to increase the success of its customer prospecting and acquisition programs. We work very hard to be the kind of company that is tuned in the specific needs of our customers, so we can deliver maximum benefit and value to them."

About MITI's Solutions

MITI's powerful, open database and e-marketing technology solutions integrate custom and best-in-class database marketing tools. Its Universal Prospect Data Warehouse (UPDW) provides access to the most relevant data so companies can identify and capture high-quality customers. MITI's end-to-end Prospect Relationship Management solutions are delivered in cross-platform, scalable environments and are designed to precisely address each organization's technology and business needs so they can achieve their business goals.

About First Union

First Union Corporation, headquartered in Charlotte, NC, had $253 billion in assets as of December 31, 1999. It is a leading provider of financial services to more than 16 million retail and corporate customers throughout the United States. The company operates full-service banking offices in 12 East Coast states and the District of Columbia, and full-service brokerage offices in 41 states. Online banking products and services can be found at www.firstunion.com.

About MITI

Marketing Information & Technology Inc, (MITI) is a leader in Prospect Relationship Management (PRM), focusing on providing the best and most effective multi-channel prospecting and acquisition solutions in the industry. MITI's Acquire suite of services includes the Universal Prospect Data Warehouse (UPDW), open system data warehousing, and leading-edge data mining. Information about MITI can be obtained by contacting info@mitidata.com, or by calling 978-738-0544.

Contact MITI, Steve Scruton 978-738-0544 x114 sscruton@mitidata.com.