Market Perspectives Launches Cyber-View

Market Perspectives Inc, a leading provider of innovative market research services, has announced Cyber-View, a new online service that allows businesses to measure and improve the effectiveness of their Web sites in real-time. Cyber-View combines professional survey design, data capture, data management, reporting & analysis, and specialized tools, all tailored to bring Web marketers maximum value based on their unique business objectives. Using customized surveys and client-selectable Business Triggers, Cyber-View is the first interactive research tool to allow businesses to analyze Web site visitor motivation, satisfaction, and consideration against Web site objectives. Interactive displays reveal strengths, weaknesses, trends, and recommended next steps.

By using Cyber-View to capture Web site business intelligence, companies can measurably increase the effectiveness of their eMarketing program. Cyber-View users can determine if a site is attracting the most qualified customers and prospects, identify features that motivate visitor satisfaction and loyalty, automatically respond to "high value" visitors, and segment visitor constituencies to identify new markets and opportunities. Cyber-View can also detect early trends that allow clients to adapt to rapidly changing markets.

"A Web site is a gold mine of business intelligence if you have the tools to capture and analyze the information," said Judy Larocque, president of Market Perspectives Inc "Cyber-View captures the human dimension that determines the success of a Web site: what brings visitors to the site, what they are planning to do while they are there, whether they are satisfied with their Web site experience, and most importantly, whether they are planning to come back. Companies invest a lot of time and money in their Web site - Cyber-View lets them use it to their full advantage."

Measuring Results

Cyber-View includes MPI's interactive, easy to use Visual Dashboard that graphically interprets visitors' perceptions of a client's Web site. MPI works with businesses to create their own customized Visual Dashboard that fits the business objectives of the Web site, such as generating quality leads, raising customer satisfaction, building community, and/or increasing e-commerce sales. Cyber-View then captures the answers as each visitor responds to survey questions, and interprets the results in real-time.

Cyber-View combines MPI's market research expertise with its extensive experience in creating and deploying Web surveys. The company has conducted Web-based surveys since 1996, and has completed more than 300,000 interviews over the Internet in the past 12 months. As part of its Cyber-View service, MPI also offers a full range of analysis options to drill down into the activity and explore relationships among groups of visitors and/or the impact of marketing programs.

Price and Delivery

Cyber-View is available immediately; pricing starts at $4,000 per month. Market Perspectives provides Cyber-View directly to end user client companies as well as to value added partners (VAPs) who package our services as an option to their eBusiness customers. Cyber-View complements the offerings of Web service providers in areas such as Web development firms, interactive agencies, Internet service providers (ISPs), and many other business segments.

About Market Perspectives

Founded in 1993, Market Perspectives Inc is a full service, independent research firm. The company specializes in collecting targeted market intelligence using real-time interactive tools to help clients improve business performance and adapt to rapidly changing markets. MPI leverages its extensive survey design expertise, state-of-the-art research techniques, and world class analytical services to conduct highly revealing customer and Web site visitor research. Visit MPI on the Web at www.marketperspectives.com, or learn more about Cyber-View at www.cyber-view.com.

Contact Market Perspectives Inc, Deb Buckley Public Relations 978-466-9271.