New MINEit Software Further Enables Clementine Users

What paths do visitors take on your Web site? How does the sequence of purchases affect what customers will buy next? How do you discover patterns of fraud over time? Clementine users get answers to these questions with Capri, a sequence association algorithm from MINEit Software. Capri, a plug-in to the SPSS data mining workbench, Clementine, helps e-businesses use information about the order in which related events occur to predict other events. For example, this sequential information can be used to deliver personalization on a Web site to improve service delivery, increase customer lifetime value through a better understanding of customer interaction and uncover fraud and non-compliance more effectively. SPSS plans to begin shipping Capri worldwide in May.

"e-businesses understand that bringing personalization to the Web is the key to success," said Peter Caron, marketing manager at SPSS. "Data mining makes true personalization possible by learning from behavior to understand how customers want to use a Web site. Capri helps Clementine users understand paths and e-commerce behavior better so they can improve Web site design, increase e-store sales and deliver service more effectively on the Web."

Capri stands for Clementine A Priori Intervals and is an association algorithm that finds relationships between items, such as products that are purchased together. Capri goes a step beyond most association algorithms to uncover the order in which these products are purchased.

"Capri is the first sequence analyzer that detects different types of associations across time," said Alex Buchner, product director at MINEit. "Capri also supports domain knowledge provided by the user and scales extremely well on large data sets."

With sequence association, users can:

• Identify clickstreams or Web site paths for understanding purchases, exits, traffic and crime on the Web
• Uncover patterns of non-compliance or fraud over time
• Reveal the sequence of contacts that lead to better customer attraction
• Improve market basket analysis for understanding cross-selling over time
• Expose the sequence of events that lead to churn (customer loss) or retention
• Identify powerful non-contiguous or underlying sequences

"There is an increasing amount of Web data available to companies, but making use of it requires advanced analytics," said Mark Battaglia, executive vice president of marketing for SPSS. "Delivering analytics to this Web-based environment is a strategic priority for SPSS. Capri, along with SPSS Clementine Solution Publisher and SmartScore products and eMine consulting services, are just the tools organizations need to get the most decisionmaking information from that data."

System Requirements

• Requires Clementine 5.2
• Windows NT and Solaris only

Pricing and Availability

Capri is expected to begin shipping worldwide in May. The domestic list price is $3,999 for one client and $1,299 for each additional client. International pricing varies.

About SPSS

SPSS Inc provides solutions that discover what customers want and predict what they will do. The company delivers solutions at the intersection of customer relationship management and business intelligence that enable its customers to interact with their customers more profitably. SPSS' solutions integrate and analyze marketing, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 23 on the 1999 Softletter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 97 in the 1999 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com.

About MINEit Software

MINEit Software is being hailed as "potentially the most exciting software start-up in Northern Ireland", by Irish Computer Magazine. MINEit supplies products, services and expertise that let you take control of your e-commerce marketing. Experience the power of the Internet with our unique software for visitor and customer analysis. For more information, visit www.mineit.com.

Contact SPSS, Susan Kalell or Todd Vura 800-525.4980 pr@spss.com.