HP and RIAL Solutions Inc Partner for Airline CRM

RIAL Solutions Inc (RSI) and HP Open Skies, the airline reservations division of Hewlett-Packard Company, announced a partnership to market RSI's Data Warehouse and CRM solutions to Open Skies customers. Airline executives can use this powerful tool to gain a competitive advantage due to the clean, integrated, historical data organized specifically for decision-making. The OnLine Analytical Processing (OLAP) solution "e-Q" for Decision Support is based on RSI's quadrant architecture that integrates multiple sources of data, including detail transactions from all Open Skies supported functions. It is built using the latest software from the leading database vendor, Oracle, assuring the availability of a wide range of easy to use tools and the ability to customize quickly to meet changing business needs.

The Data Warehouse captures information from its sources `as it happens'. This allows load balancing and error correction to be carried out on a continuous basis diminishing many of the issues that traditional Data Warehouses suffer from. Airlines can easily configure their own scenarios to support their specific Decision Support requirements. HP Open Skies will also use RSI's technology to enhance their responsiveness to customer query and reporting requirements that will be significantly improved to meet the everchanging demands in a highly competitive business climate.

"Data Warehousing and customer relationship management are at the forefront of strategies for winning in today's hyper-competitive airline industry. RSI's solutions and expertise enable Open Skies to maintain our leadership in providing these winning information solutions at a significant cost advantage for our airline customers," commented Roy Breslawski, Director of Marketing and Sales at HP Open Skies.

"HP Open Skies is demonstrating that it will soon be the leader in Airline Reservations on the Internet," remarked Richard Irwin, Co-Founder of RSI. "The information captured through the Internet is the Airlines' greatest asset. We are delighted to have been chosen as the `best in class' supplier of these Decision Support Solutions for the customers of HP Open Skies."

About RSI

RIAL Solutions Inc is a Cupertino-based Information Systems' Solution Provider specializing in solving issues of complex data integration and large Data Warehouses to meet the needs of Decision Support Systems. The company provides strategic and tactical analysis, along with object-oriented design and implementation services using a fast-track development approach that allows large enterprises to benefit from systems earlier, hence increasing the return on investment. Visit RSI on the Web at www.rialsolutions.com.

About HP Open Skies

HP Open Skies is one of HP's e-Services operations, based in Salt Lake City, Utah. HP Open Skies provides Internet-enabled airline reservation, airport check-in, and revenue management solutions hosted on ultra-reliable HP systems.

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services for business and home -- is focused on capitalizing on the opportunities of the Internet and the proliferation of electronic services. HP has 85,400 employees worldwide and had total revenue from continuing operations of $42.4 billion in its 1999 fiscal year. Information about HP and its products can be found on the World Wide Web at www.hp.com. Visit HP Open Skies on the Web at www.openskies.hp.com.

Contact RIAL Solutions Inc, Richard Irwin 650-949-2775 richard_irwin@rialsolutions.com.