Unica Joins Personalization Consortium

Unica Corporation, a leading provider of multi-channel marketing solutions for "clicks and mortar" companies, announced it has become a member of the Personalization Consortium, an international advocacy group dedicated to promoting the responsible and beneficial use of technology for personalizing consumer and business relationships.

The Massachusetts-based Personalization Consortium will provide a forum for discussion of personalization technology and privacy issues, develop guidelines for personalized online marketing practices, sponsor research, work with other industry and consumer groups to shape public policy, and educate the marketplace about benefits of the enabling technology.

At its recent launch, the consortium released the results of its first project, a survey of more than 4,500 Web users about consumer attitudes regarding online privacy and retailers' use of customer information on the Internet. The survey found that privacy issues are important to consumers but do not outweigh convenience.

Unica's multi-channel marketing system enables businesses to build one-toone relationships with their customers. The company's products include software for data mining and predictive modeling, cross-channel campaign management, Internet personalization and permission-based marketing execution. Unica's products and consulting services incorporate "best practices" that promote the responsible use of customer data and opt-in marketing.

Unica's co-founder and CEO, Yuchun Lee, stated: "Unica is pleased to participate in the Personalization Consortium. Personalization, when used in the context of opt-in marketing and clear privacy policies, can bring great benefits to consumers." Lee added, "Unica will be participating in all of the consortium's committees to help promote the effective and responsible use of personalization to create rewarding business-customer relationships for both B2C and B2B businesses."

The consortium has formed six working committees, which are developing the group's operating plans: Privacy, Education, Public Policy, Technology, Research and Membership. Don Peppers and Martha Rogers, PhD., of Peppers and Rogers Group are serving as co-chairs and spokespersons for the group; Scott Martin of NextClick is president; Marc Fienberg of Magnify is vice president; Bonnie Lowell of Younology is chief technology officer; and Gayle Crowell of E.piphany is secretary-treasurer of the group.

About the Personalization Consortium

Launched in April 2000, the Personalization Consortium is an advocacy group, formed by businesses, to promote the responsible and beneficial use of technology for personalizing consumer and business relationships.

The founding members of the Personalization Consortium include American Airlines, BroadVision, Chell.com, DoubleClick, eCustomers.com, Elity Systems, E.piphany, eSupplies.com, Exactis.com, Frequency Marketing, !hey software, IBehavior, icontact, Individualize.com, KPMG, Magnify, Nexgenix, NextClick, Peppers and Rogers Group, PricewaterhouseCoopers, PrivaSeek, Servicesoft, SneakerLabs, u1.Net, Wheelhouse and Younology.

Information on the Personalization Consortium is available on the World Wide Web at www.personalization.org, by sending e-mail to info@personalization.org, or by contacting consortium headquarters at 401 Edgewater Place, Suite 500, Wakefield, Mass. 01880; Tel: 781-246-0500.

About Unica

Unica Corporation develops and sells intelligent multi-channel marketing software and solutions to increase the velocity and performance of marketing. The company's solutions simplify customer acquisition, growth, retention and recapture while significantly improving ROI. Unica's patented One-to-One Optimization technology targets the right message to the right people through the right channel; a unique software design integrates easily with any database, enabling marketers to immediately build closer and more profitable relationships with customers and prospects. Founded in 1992, Unica is a privately held company headquartered in Lincoln, Mass. Its customers include, Bank of Montreal, J.C. Penney, John Hancock Insurance, Marriott, Sprint, Wells Fargo, Targetbase, United Parcel Service and ABN AMBRO. For more information, call 781-259-5900 or visit www.unicacorp.com.