LAURENTIAN BANK IMPLEMENTS FISERV InformEnt

Fiserv Inc announced that it will provide its InformEnt data warehouse to Laurentian Bank of Canada to develop and implement an enterprise-wide integrated information management solution.

"With this investment, Laurentian Bank pushes even further ahead in integrating new technologies and applications to offer high-quality financial products and services to its clients and partners. Laurentian Bank, through its B2B Trust subsidiary, thus confirms its position as a wholesaler of financial products and services," said Henri-Paul Rousseau, Laurentian Bank president and Chief Executive Officer. "This approach reflects our desire to open new markets and consolidate and increase our market share using new banking practices in order to enjoy vigorous, profitable growth in coming years."

The InformEnt system will give Laurentian Bank a source of standardized data from all its divisions and departments. A complete software package, it includes a financial services model designed specifically for financial institutions and covering all aspects of the company's activities. Its features include powerful tools for analyzing the company's performance and profitability and for linking specialized and historical data.

Drawing on this data source, Laurentian Bank and its sectors will be able to analyze and manage marketing opportunities, product and structure profitability, credit risk and more. Among its many advantages, the data warehouse fosters more effective decision making, more personalized service and better customer relationships.

"Fiserv is pleased that our information management system has reached a global scale and is meeting the needs of international as well as U.S. banks. By partnering with Laurentian Bank, a recognized leader in the Canadian banking industry, Fiserv looks forward to helping the bank efficiently gather, transform and link key data to improve decision making and results," said Paul Brammeier, president of the Fiserv InformEnt business unit.

"The data warehouse is the cornerstone of a global solution that, when fully implemented, will integrate the functionality of the customer information file (CIF) and customer relationship management (CRM) to build stronger, more personalized ties with clients," said Rousseau. "And InformEnt will help us achieve this integration, as well as increase our competitive advantage."

The customer information file identifies each client uniquely. The file contains all the information about the client's business relationship with the bank and allows the bank to serve the customer better, whichever distribution channel is used. Customer relationship management functions make it possible, among other things, to offer highly personalized services to clients and better manage the quality of these services. This global solution opens the door to integrated Internet-based banking applications for clients, partners and intermediaries.

Founded in 1846, Laurentian Bank ranks seventh among Canadian Schedule I banks, with assets of over $15 billion Canadian. In the last 10 years, the bank has experienced a level of growth that has nearly tripled its balance sheet assets and increased its assets under management tenfold. The bank offers highly competitive products and superior, personalized service to meet the banking and financial needs of individuals and small and medium-sized businesses. Laurentian Bank can be found on the Internet at www.laurentianbank.com.

Fiserv Inc is an independent, full-service provider of integrated data processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves more than 10,000 financial services providers worldwide, including banks, broker-dealers, credit unions, financial planners/investment advisers, insurance companies, mortgage banks and savings institutions. Headquartered in Brookfield, Wisconsin, Fiserv also can be found on the Internet at www.fiserv.com.

Contact Fiserv InformEnt, Paul Brammeier 412-577-3000 or Laurentian Bank of Canada, Nathalie Roberge 514-284-4500 x7511.