Data Distilleries Launches DD Series 2.2

In its DD Series 2.2, Data Distilleries, Europe's outstanding supplier of Analytical Customer Relationship Management (CRM) solutions, is introducing a solution for Multi Touchpoint Personalization. By personalizing customer interactions that take place through all sales channels, both online and offline, organizations can generate greater customer value and increase customer satisfaction.

This newest version of DD Series --the product line of Data Distilleries formerly known as Data Surveyor-- utilizes customer data from sources throughout the organization. These data are analyzed to generate customer profiles for different types of marketing activities such as cross-selling and up-selling. All customer contact points in the front lines of the organization use the profiles thus generated to personalize their customer interactions, allowing them to adjust the products they offer to the preferences of individual customers. The result is well-aimed communications to customers and prospects, higher profits and lower costs.

DD Series is a central engine containing all customer data and all profiles. This makes it possible to disseminate up-to-the-minute customer knowledge so that organizations can personalize all their customer interactions through all sales channels in the entire organization. This can be done offline --in direct mail campaigns, for instance-- but also in real time by means of customer contacts via call centers and Websites. DD Series 2.2 can export customer profiles as XML and SQL.

Developments in the field of Multi Touchpoint Personalization closely follow developments in the market. Right now, many e-commerce companies that only sell via the Web are making little or no profit. "Increasingly, they feel the effects of the competition from large organizations that make use of both traditional channels and one or more electronic channels," says Marcel Holsheimer, CEO and founder of Data Distilleries. "In order to operate competitively in the e-business era, organizations must be able to personalize their interaction with their customers on all fronts using the most up-to-date customer data." In his view, this is even more true of direct client contacts, such as those on the Internet and through call centers. "In DD Series 2.2 we have developed a scalable solution that can readily be integrated into multichannel marketing environments."

DD Series 2.2 will be available from June 1, 2000.

About Data Distilleries

Data Distilleries is one of Europe's leading suppliers of innovative Analytical Customer Relationship Management solutions. This software enables organizations to distil knowledge from sizeable customer databases which would remain hidden with conventional techniques. By integrating Data Distilleries' Analytical CRM software into operational CRM systems, organizations can use the discovered patterns in customer behavior which are detected to communicate with customers 1-to-1, across all channels. Web sites and call centers can respond to the behavior and needs of the customer in real time and online. In this manner organizations can optimize their sales and marketing processes and achieve actual personalized marketing. Data Distilleries' customer base includes leading financial institutions, like ING/Postbank, Reaal Verzekeringen and Spaarbeleg (Aegon). Data Distilleries has forged partnerships with market leaders in the area of CRM and e-business, such as Siebel Systems, Aims Software, Prime Response and BroadVision.

For sales or marketing information: Data Distilleries B.V. Kruislaan 402 1098 SM Amsterdam the Netherlands T +31 20 562 0020 www.datadistilleries.com, info@datadistilleries.com.