Discovery Communications Selects E.piphany, Acxiom

Discovery Communications Inc, a leading global real-world media company, announced it has retained Acxiom Corporation and E.piphany Inc to create a single, consolidated view of its customers and implement a Customer Relationship Management solution that provides access to data across multiple touchpoints.

E.piphany is a leading provider of customer-focused analytic, campaign management and real-time personalization applications. Acxiom is a global leader in real-time Customer Data Integration (CDI) in support of Customer Relationship Management. Acxiom offers a wide variety of innovative database marketing services, advanced integration and content delivery technologies, and premier data content.

Through a strong alliance between the two companies, Acxiom and E.piphany are providing Discovery with a combined solution to address the company's personalized marketing needs across multiple businesses and distribution channels. The Discovery solution delivers Acxiom's Solvitur Marketing Management Solutions with the E.piphany E.4 System. The result enables Discovery to create a single view of its customers by bringing together information gathered from the Discovery.Com Web site, broadcast, retail, and direct sources to design real-time marketing campaigns and personalized interactions based on consumer affinities and preferences.

"Discovery takes great pride in consumers' relationship with our brands across multiple touchpoints. The integration of off-line with on-line sources and the coming convergence with broadband requires us to develop a "best of breed" data warehouse and data access solution to support personalized commerce and content delivery," said Ken Wells, vice president Affinity Marketing for Discovery.Com. "We think E.piphany and Acxiom deliver that solution."

First launched in 1985 with only the Discovery Channel, DCI has become synonymous with high quality productions, spectacular cinematography and awardwinning programming. DCI is now a leading global real-world media company, which operates 14 distinct networks in 149 countries with a worldwide staff of more than 4,000 employees.

"We're extremely pleased to offer Discovery our next-generation software solutions with Acxiom's CDI solutions to enable them to execute personalized marketing campaigns," said Roger Siboini, president and CEO of E.piphany. "Together, we will enable Discovery to develop a significant capacity for relevant interaction with its customers."

"Providing a full, consolidated view of the customer - and then enabling access to that data across the enterprise - is a critical initial step in creating lifetime customer relationships," said Acxiom Services Division Leader Paul Zaffaroni. "We are very pleased to have E.piphany join us in offering Discovery Communications this ability."

About Discovery Communications Inc

Discovery Communications Inc (DCI) is the leading global real-world media company. DCI has grown from its core property, the Discovery Channel, first launched in 1985, to current global operations of 14 distinct media brands in 149 countries with 180 million total subscribers. DCI's networks include Animal Planet, TLC, Travel Channel, Discovery Health and seven digital channels. DCI's other properties consist of Discovery.com. and 175 Discovery Channel retail stores. DCI also distributes BBC America in the United States.

About Acxiom Corp

Acxiom Corporation is a global leader in real-time Customer Data Integration and Customer Relationship Management by offering innovative database marketing services, advanced technologies and premier data content. Acxiom enables businesses to develop and deepen customer relationships by achieving a single view of customers across the enterprise. Founded in 1969, Acxiom Corporation is based in Little Rock, Ark., with operations throughout the United States and in the United Kingdom, France, Spain and Australia. Acxiom revenues were $964.5 million in the fiscal year ended March 31, 2000. For more information, please visit www.acxiom.com.

About E.piphany

E.piphany is a leading provider of customer-focused analytic, campaign management and real-time personalization software solutions. E.piphany's E.4 system creates a single, enterprise-wide view of each customer, enabling insight and personalized action across all points of interaction. The E.piphany E.4 system combines best-of-breed data extraction, data warehousing, reporting, data mining, campaign management and real-time personalization into an integrated, Web-based platform that eliminates the need to assemble and maintain multiple software tools from various vendors. Using the E.4 system, companies can analyze customer characteristics and preferences, power targeted marketing campaigns and improve each customer interaction with real-time personalization and product recommendations. E.piphany employs more than 320 full-time employees and is headquartered in San Mateo, California, with its European headquarters in the United Kingdom. E.piphany can be reached at 877- 764-4163 or on the Web at www.epiphany.com.