Targetbase Selects WhiteLight for CRM Services

WhiteLight Systems Inc announced that Targetbase, a leading customer relationship management (CRM) company which leverages customer knowledge to drive customer profitability, has selected the WhiteLight Analytic Suite to give its analysts the power to quickly analyze complex, data interrelationships on behalf of their clients.

WhiteLight's Analytic Suite contains patented ActiveRules software that allows Targetbase analysts to create templates for automated scoring of customer relationship management information, enabling them to focus their efforts on making decisions based on the results of the analysis. The analysts can quickly change the template models to represent any new assumptions or take into consideration new data, without requiring support from IT resources.

The WhiteLight software works in conjunction with Targetbase's own patented technology engine, which provides the technology backbone that enables large companies to define, assess, build, manage and monitor relationships between brands/organizations and consumers, improving sales, customer loyalty and customer satisfaction.

"The WhiteLight Analytic Suite enables Targetbase to manage, access and share knowledge from our patented technology engine more effectively, which translates into added value for our clients," said Bill Gramley, chief technology officer of Targetbase. "This technology gives our analysts improved access to data, and facilitates the iterative process of making business decisions."

About WhiteLight

WhiteLight Systems Inc develops and markets patented analytic software that analyzes customer, operational and external data. The WhiteLight Analytic Suite revolutionizes a company's ability to make decisions about customers, competitors and corporate assets. WhiteLight is a privately held company based in Palo Alto, California, with European headquarters in Bracknell, UK. For more information about WhiteLight Systems, visit www.whitelight.com.

About Targetbase

Targetbase, an Omnicom Group Inc company, is a customer relationship management solutions provider with a 20-year heritage of building solutions designed to establish, strengthen and maximize the relationship between brands - - or organizations -- and their customers, while maximizing the organizations return on investment. Targetbase revenues have grown from $21 million to $60 million in the past five years, making it one of the largest dedicated service providers of CRM solutions.

Targetbase is the only CRM solutions provider that offers all the core competencies for successful CRM, including enterprise technology, strategy and analysis and communications. Targetbase offers customized, expert analysis based on a proprietary customer-brand value (C-BVSM) model that assesses, builds and manages customer-brand relationships. Targetbase also uses a highly scalable, patented technology platform that provides a robust customer data model and an adaptive campaign management tool, called Event-Transition Network (ETN), which moves beyond traditional campaign management to more dynamic relationship management. Clients such as Southwest Airlines, GlaxoWellcome and Cox Communications have selected Targetbase to develop their business-to-consumer CRM solutions. For more information visit www.targetbase.com.

Contact Kris Sokoloski of WhiteLight Systems Inc, 650-843-3042 ksokoloski@whitelight.com or Michelle Doss of Edelman Worldwide, 214-520-3555 michelle_doss@edelman.com for Targetbase.