MarketFirst Partners with Accrue Software

MarketFirst Software Inc, a provider of Web-hosted eMarketing solutions, announced that it is partnering with Accrue Software Inc to offer increased eBusiness analytics functionality, including data mining and analysis. Accrue Software is a provider of eBusiness analytic solutions that help convert clicks to customers. The combined solution is designed to offer e-marketers enhanced analysis capabilities to increase the effectiveness of marketing campaigns, improve customer acquisition and retention, and expand measurement capabilities for calculating return on marketing investments.

As part of the new partnership, MarketFirst will integrate its marketing automation platform with the Accrue software to analyze qualitative data on Web site activity, including click-throughs, drop-off points, click-streams and overall results of e-marketing campaigns. The integration is intended to enable companies to perform detailed analysis to determine the ROI of Webbased marketing campaigns and identify the campaigns that are effective in generating visitors, maintaining customer relationships, and driving purchases.

"Business analytics are essential to providing companies with greater visibility into customer preferences, which fosters more personalized customer relationships," said Jonathan Becher, vice president of Product Strategy, Accrue Software. "Our partnership with MarketFirst will allow businesses to deliver more targeted, relevant campaigns to prospects and build closer relationships with customers based on their individual interests."

About Accrue Software

Accrue Software is a leading provider of eBusiness analytic solutions for optimizing visitor response to Web-based Campaign, Content, Commerce and Affiliate initiatives. Accrue's complete line of analytic applications offers companies the ability to target their most profitable customers by understanding behavior and purchasing trends for different visitor segments; Converting Clicks to Customers.

Accrue Software was founded in 1996 and has its headquarters in Fremont, Calif., with a center of excellence in Seattle, Wash., regional sales offices throughout the US, and an international office in London, England. Accrue has strategic partnerships with Art Technology Group, ABC Interactive, BroadVision, DoubleClick, IBM, Informix, Intel/iPivot, JDA, MicroStrategy, OgilvyOne Interactive, Oracle Corporation, Siebel, and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.

About MarketFirst

MarketFirst provides Web-hosted eMarketing solutions designed to leverage the power and reach of the Internet. MarketFirst is delivered as a complete Web- hosted service and can be fully integrated into the corporate information architecture. MarketFirst campaigns are also available via myMarketFirst.com, the industry's first eMarketing destination site. Companies such as Autodesk Inc, Clarify Inc, GTE, NorthPoint Communications, Quantum Corporation, SalesLogix Corporation and ShopNow.com are using MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively.

MarketFirst is a privately held company with headquarters in Mountain View, California. More information is available at 1-888-658-3477, or on the World Wide Web at www.marketfirst.com.

Contact A&R Partners, Rochelle Adams 650-762-2850, radams@arpartners.com.