Sharper Image to Use Broadbase Software

Broadbase Software Inc, a leading provider of customer-focused analytic and marketing automation applications, announced that The Sharper Image has added Broadbase's award-winning analytic and marketing applications as part of its continuing commitment to provide top-notch customer service and premier marketing programs across multiple sales channels. The Sharper Image will integrate Broadbase as part of its technology platform to reinforce the already strong customer service and product offerings that the company provides today.

The Sharper Image has selected a suite of Broadbase E-commerce and Emarketing applications that will provide robust analytics of customer shopping preferences and product merchandising across the company's multiple sales channels. The deployment of the Broadbase software will allow The Sharper Image to provide more personalized service levels to its existing and new customers and will provide the capacity to integrate the key sales channels databases.

"We chose Broadbase because it provides the capabilities to capture a comprehensive view of sales across our various marketing channels, including Internet, catalog and stores," said Greg Alexander, senior vice president of MIS for The Sharper Image.

"We see the line between online and 'brick-and-mortar' retailing rapidly blurring," said Chuck Bay, CEO of Broadbase Software. "Companies that put a premium on customer care must have the e-commerce infrastructure that optimizes their customer relationships across all channels. Our enterprise infrastructure applications are rapidly becoming the de facto standard used by e-businesses around the world. The Sharper Image is an outstanding leader and success story in the strategy of selling its innovative, fun and useful products through multiples sales channels."

About The Sharper Image

The Sharper Image is a specialty retailer and product developer that is internationally renowned as a leading source of new, innovative, high quality products that make life easier and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development groups, Sharper Image Design. The Company operates 90 stores throughout the United States, mails millions of its award-winning catalogs each month, and sells through its Internet e-commerce Web site at www.sharperimage.com.

About Broadbase

Broadbase Software is a leading provider of customer-focused analytic and marketing automation applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase applications are designed for rapid time to value and have been implemented in as few as fifteen days. Broadbase has provided critical e-commerce infrastructure to more than 200 customers, including ADP, BEA Systems, Cisco Systems, Fidelity Investments, HewlettPackard,InsWeb, Kodak, LoanCity.com, Mercata.com, Onvia.com, The Sharper Image and United Airlines. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia. For more information, visit Broadbase at www.broadbase.com.

Contact Richard Howell of Broadbase Software Inc, 650-614-8385, rhowell@broadbase.com or Kathryn Grant of The Sharper Image, 415-445-6259, kgrant@sharperimage.com.