SPSS JOINS PERSONALIZATION CONSORTIUM

SPSS Inc is getting personal. A leading provider of analytical solutions that discover what customers want and predict what they will do, announced its membership in the Personalization Consortium. The consortium is an international advocacy group to promote the responsible and beneficial use of technology for personalizing customer relationships over the Web.

"The Internet has made all aspects of commerce so competitive, that only companies delivering personal services to their customers will prosper," said David Cody, SPSS senior marketing manager. "Because SPSS is a leading provider of analytical CRM solutions, we enable companies to develop intimate, one-toone relationships with customers. As a Personalization Consortium member we will help shape industry standards for using customer data responsibly and profitably, which is key to our success and the success of our customers. We will also share our CRM expertise and best practices to educate consumers and retail companies on the benefits of using this data to forge more personal, one-to-one relationships."

The Personalization Consortium was created to provide a forum for the discussion of personalization technology and privacy issues. It will develop guidelines for personalized online marketing practices, sponsor research, work with other industry and consumer groups to shape public policy and educate the marketplace about benefits of the enabling technology. The consortium will also provide a forum for industry discussion and information, foster standards and best practices, and expand business and consumer understanding of the benefits of this expanding technology.

Thirty-eight companies, including software vendors, Internet media specialists, financial services firms and transportation companies, comprise the Personalization Consortium's current membership. SPSS is an executivelevel member and plans to actively participate in consortium activities.

SPSS analytical solutions enable personalization

SPSS end-to-end analytical solutions enable companies to build more personal and profitable relationships with customers. These solutions access customer data, use data mining technology to learn from it, create predicitve models and then deploy results in real time to provide an in-depth understanding of customers. For example, based on online retail customer interactions over time, data mining identifies offers that a customer would most likely be interested in. These offers can be presented to the customer when visiting the company's Web site. The retailer benefits from improving customer relationships, while customers benefit from better, more efficient service.

SPSS recently launched CustomerCentric, a comprehensive analytical CRM solution that leverages the company's 32-year history in data analysis and expertise in analyzing customer-related data. It applies data mining techniques to provide organizations with an end-to-end customer intelligence system for more effective and profitable decisions at every point of customer contact, whether it is on the Web, in a store, through a call center or via direct marketing. CustomerCentric distributes data-derived scores to operational CRM systems, databases and Web sites to drive personalized content delivery. It also provides organizations with key performance indicators and alerts for customer insight and intelligence and the ability to monitor the entire CRM process.

Based on SPSS' proven analytical technology, CustomerCentric provides companies with the full range of analysis required for effective CRM, including:

• Web analysis -- clickstream and sequence analysis, provide e-commerce metrics and rankings (most popular pages, least popular pages)
• Customer profiling, segmentation, affinities -- give a 360 degree view of a customer based on behavior and demographic information
• Market basket analysis -- determine relationships and affinities from one product to another, likely product bundling and promotional offers

About SPSS

SPSS Inc provides solutions that discover what customers want and predict what they will do. As a result, SPSS' customers interact with their customers more profitably. SPSS' solutions integrate and analyze marketing, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Founded in 1968, the company has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 23 on the 1999 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 97 in the 1999 Software 500, a ranking of the world's largest software vendors by Software Magazine. Headquartered in Chicago, SPSS has offices and distributors around the world. For more information, visit www.spss.com.

About the Personalization Consortium

Founded in April 2000, the Personalization Consortium is an advocacy group of companies formed to promote the responsible and beneficial use of technology for personalizing consumer and business relationships. Founding members include American Airlines, BroadVision, Chell.com, DoubleClick, eCustomers.com, Elity Systems, E.piphany, eSupplies.com, Exactis.com, Frequency Marketing, !hey software, I-Behavior, icontact, Individualize.com, KPMG, Magnify, Nexgenix, NextClick, Peppers and Rogers Group, PricewaterhouseCoopers, PrivaSeek, Servicesoft, SneakerLabs, u1.Net, Wheelhouse and Youpowered.

Information on the Personalization Consortium is available on the World Wide Web at www.personalization.org; by contacting consortium headquarters at 401 Edgewater Place, Suite 500, Wakefield, Mass. 01880; 781-245-4280 or info@personalization.org.

Contact SPSS Inc, Susan Kalell or Nicole Junas, 800-525-4980, pr@spss.com.