Bill Schmarzo Appointed Marketing VP at DecisionPoint

DecisionPoint Applications (DPA), a leading international packaged data warehouse and analytical applications vendor announced it has appointed Bill Schmarzo as its new vice president of worldwide marketing. This appointment further strengthens the company's marketing team as DPA continues to solidify its market leadership position in the expanding data warehousing arena.

Schmarzo takes responsibility for the growth of DPA's international markets, and will also build strategic alliances with major application and technology partners and implement tactics to support and bring to market DPA's packaged data warehouse solutions within the e-business arena. Schmarzo will also help identify, develop and manage DPA's expansion into key verticals such as telco, utilities, retail and manufacturing.

"A leading light in the data warehousing arena, DPA is effectively driving the market towards helping businesses understand the resources needed for a successful, end-to-end and yet, scaleable data warehousing solution," said Schmarzo. "DPA has gained industry-wide recognition for its unique packaged offering and its emphasis on quality and reliability. By 2004 the US market alone is predicted to be worth $10.2 billion. I want to be an integral part towards achieving DPA's goal of becoming the preferred data warehousing solutions provider by 2001."

Schmarzo brings more than 18 years of strategic development, sales and marketing experience to DPA. He joins from IBM/Sequent where he was Director of Worldwide Solutions Sales and Marketing. While at IBM/Sequent, he was responsible for growing IBM/Sequent's American Operations DSS sales from $10 million to $80 million between 1998 to 99. Prior to that, he worked with Cygnus Support, a leader in the open sourceware market, as vice president of sales and marketing.

"Bill's extensive knowledge of the data warehousing industry is instrumental in helping us achieve the leadership position," said Marc Demarest, CEO of DecisionPoint. "Introducing Bill is the start in a series of strategic appointments. Adding Bill to the team enhances DecisionPoint's determination to dramatically grow our market share by 2001."

About DecisionPoint Applications

DecisionPoint Applications Inc, headquartered in Portland, Oregon, is a market leader in packaged data warehousing applications. DecisionPoint Applications' DecisionPoint family of packaged data warehouse environments materially improves the quality, speed and effectiveness of decision-making processes. The DecisionPoint product family provides customers with preintegrated, end-to-end, data warehousing infrastructure and applications, installed in eight weeks or less at a fixed cost.

DecisionPoint Applications Inc has offices in San Francisco, Atlanta, New York, Dallas, Chicago, Denver, Philadelphia, London, and Toronto. DPA customers include many large multinational and high-growth firms like Hollywood Entertainment, Micron Electronics, eZiba, and Burlington Coat Factory. For further information, contact DecisionPoint Applications Inc at 10260 SW Greenburg Rd, Suite 530, Portland, OR 97223; 800-970-5372, 503-768-3649; or visit the company's Web site at www.dpapplications.com.

Contact Kate McPherron of Sanda Communications, 503-281-5331, or kate@sandacom.com for DecisionPoint Applications Inc.