Unica Receives Perfect Score in Quaero Study

Unica Corporation, a leading provider of analytical CRM and multi-channel marketing automation for "clicks and mortar" companies, announced that the company's cross channel marketing solution, which includes data mining and analysis, marketing campaign management, and e-mail personalization capabilities, earned perfect scores in eight of eight categories evaluated in an independent study of 32 marketing automation and campaign management vendors. No other vendor received a higher score. The just-released study was undertaken by Quaero LLC, the Charlotte, NC-based CRM consulting firm.

According to Quaero, information was collected from the vendors through published sources and interviews, and evaluated based on functional, as well as technical and company criteria. Unica Corporation and its products received a perfect three-star rating in all eight of the areas evaluated - Workflow, Segmentation, Personalization, Execution, Response Measurement, Response Modeling, Reporting and Promotional History.

The other vendors evaluated were: Amyyon, Annuncio, Aprimo Inc, Broadbase Software Inc, ClickAction Inc, Database Connection Inc, Decision Software Inc, eGain Communications Corp, E.piphany Inc, FloNetwork Inc, Group 1 Software, Harte-Hanks Inc, iLux Corporation, Kana, Lodgistics.com Inc, MessageMedia, NCR, Nestor, Net Perceptions, OpenSourceCRM, Oracle, Personify, Prime Response Inc, Primus, Recognition Systems, Responsys.com, Siebel Systems Inc, Trilogy, WiredEmpire, xChange, Inc.

"In what is obviously a very competitive field, this is a great endorsement of our company and its products," said Yuchun Lee, Unica's co-founder and CEO. "We certainly hope that through this study more companies will come to recognize that Unica's solution is unmatched when it comes to providing true cross-channel, one-to-one marketing."

Marketing and information technology managers seeking to evaluate and select marketing automation and campaign management software can purchase Quaero's comparative analysis, as well as a Web-based decision tool that provides access to real-time information and data used in the comparative analysis, through the company's Web site, www.quaero-corp.com, or by calling 704-414-0200.

About Unica Corporation

Unica Corporation develops and sells intelligent multi-channel marketing software and solutions to increase the velocity and performance of marketing. The company's solutions simplify customer acquisition, growth, retention and recapture while significantly improving ROI. Unica's patented One-to-One Optimization technology targets the right message to the right people through the right channel; a unique software design integrates easily with any database, enabling marketers to immediately build closer and more profitable relationships with customers and prospects. Founded in 1992, Unica is a privately held company headquartered in Lincoln, Mass. Its customers include: Bank of Montreal, Fingerhut, J.C. Penney, John Hancock Insurance, Marriott, Sprint, Wells Fargo, Targetbase, and United Parcel Service. For more information call 781-259-5900 or visit www.unicacorp.com.

Contact Denise Brown, Coordinator KHJ Public Relations, 617-241-8000 x109, dbrown@khj.com.