eBizinsights GUIDES COMPANIES TO DOT.COM SUCCESS

Visual Insights announced the launch of its eBizinsights family of nextgeneration eBusiness Performance solutions. eBizinsights provides eBusinesses with a platform for targeting customers, applying integrated marketing programs to support business objectives and a foundation to effectively measure eBusiness performance.

eBizinsights replaces first-generation Web tracking software by providing a unified view of buyer behavior, visitor demographics, promotional effectiveness and site performance. Powered by patented Visual Discovery and realTime3D animation technology, eBizinsights helps companies understand their customers, make faster, more informed decisions, and implement better eBusiness strategies.

eBizinsights is designed for business, financial and marketing managers, data analysts, and Web or eCommerce managers. Transcending first-generation Web- tracking solutions, eBizinsights offers:

• The fastest route from data to decision-making
• Ease of use
• The highest degree of accuracy
• Flexibility and customization
• The best price / performance ratio

According to Douglas A. Cogswell, president and CEO of Visual Insights: "Visual Insights is excited to unleash this breakthrough eBusiness Performance Analysis solution to the market. While companies of every size continue to invest in eBusiness infrastructure, site branding and marketing, there is an enormous unmet need for solutions that optimize these investments and measure ROI. By applying our patented solutions to understanding their customers and site performance, companies can attain a nimble, competitive position in the market and greater efficiency across their operations."

Mark Mohr, president of StudioNorth, a business and eBusiness communications firm and beta site for eBizinsights, adds: "With eBizinsights, we can link specific visitor behavior to key business performance indicators for our Web based clients, so they can create more effective promotions for enhancing site performance and increasing sales and profits. This value-added advantage keeps our eBusiness clients - and StudioNorth - highly competitive."

eBizinsights: A New Look at eBusiness Performance

The eBizinsights product family combines the power of Visual Discovery and realTime3D animation to enable companies to discover, analyze and communicate eBusiness performance results. By understanding site performance, promotional effectiveness, and visitor demographics, companies can increase sales and profits, gain customer loyalty and lower operating costs.

eBizinsights is a complete eBusiness Performance solution. Leveraging the power of Microsoft SQL 7 or 2000, eBizinsights enables businesses to store data for analysis and reporting over sustained time periods. Organizations can also publish reports directly to the Web for fast, ubiquitous and secure information access throughout the enterprise. Visual Insights' patented Visual Discovery and realTime3D-based software is fast, accurate and easy to use.

eBizinsights Comes in Three Versions:

eBizinsights - available now - vivid visual displays promote instant understanding for better, faster and more informed decision making. eBizinsights is designed specifically for the Microsoft Web platform and is optimized for small to mid-sized sites.

eBizinsights XL - available Fall 2000 - features enhanced data management capabilities to provide superior performance for large commerce and information/branding sites. By integrating real-time and historical data with corporate and market databases, companies can build custom visual perspectives and reports tailored to specific business requirements. eBizinsights XL is available for Microsoft IIS, Netscape, and Apache Web platforms and is optimized for larger sites.

eBizinsights CS - available Fall 2000 - is specifically designed for Microsoft Commerce Server 2000 to provide a unified view of customer and visitor behaviors. Promotional effectiveness, as well as site and product performance information, integrates with purchasing transactions to deliver hard ROI against key business indicators. realTime3D animation provides instant performance analysis of marketing campaigns and real time site monitoring.

"Visual Insights new eBizinsights products reflect Intel's vision of eBusiness as it evolves into a more personal, customer-centric environment," said John Davies, vice president, Solutions Channels Group, Intel Corporation. "eBusiness performance analysis powered by Intel Architecture-based systems is a pivotal component in providing complete solutions that deliver a competitive advantage and value to both leading and high growth companies."

Robb Bush, vice president and General Manger of IN2ACTION, a division of i2 Technologies, notes: "Our partnership with Visual Insights gives us the strategic advantage of providing our clients with world-class Business Visualization solutions. Visual Insights is a proven leader and innovator in providing tools that help people visualize, interpret and understand complex data and information. It's a win-win situation -- for us, our customers and for Visual Insights."

Visual Insights is breaking the price performance barrier by offering this product at just $995 for an eBizinsights server. First generation solutions currently cost thousands of dollars and are difficult to implement and deploy.

About Visual Insights

Visual Insights www.visualinsights.com is the "eBusiness Performance Company". Our mission is to help companies create and sustain winning eBusiness strategies. Our patented data visualization software revolutionizes the way people analyze and present eBusiness data, allowing companies to gain a better understanding of their customers, their marketing strategies, site performance, and overall return on their eBusiness investments.

Visual Insights was formed in 1997 to leverage 10 years of Lucent Technologies Bell Laboratories' extensive research and development efforts in data visualization technology. After spinning off from Lucent in 1999, Visual Insights acquired Visible Decisions, Inc to form the world's leading data visualization software company.

Today, hundreds of corporations depend on Visual Insights' data visualization-based solutions to define and understand business risk, evaluate eBusiness strategies, analyze financial data, and get closer to their customers. Leading technology companies, including IBM, Cognos, and i2 Technologies, integrate our Visual Discovery and realTime3D to enhance their product offerings. Interviews with Visual Insights executives may be arranged by contacting Kristin Fayer at 847-509-3099 x205.

Contact Visual Insights, Sharon Hamilton, 630-753-8614, sharon.hamilton@visualinsights.com