eturn.com inc and YellowBrix Form Alliance

CA-headquartered eturn.com inc, and Alexandria, VA-based YellowBrix Inc, a leading provider of content, commerce and personalization solutions through neural network technology, announced an alliance partnership agreement. The agreement includes joint marketing and technical deployment efforts that will enhance YellowBrix's mission to help "dot coms" and enterprises retain users, strengthen customer relationships and enhance revenues.

"YellowBrix is experiencing record growth in new customers this year. Our relationship with eturn will help continue and enhance this expansion," said YellowBrix CEO, David Hoppmann. "eturn's high-impact set of solutions will help us stay on top of new developments in the marketplace."

According to Juergen Jaekel, founder, president and CEO of eturn.com, "By deploying eturn's automatic contact update services in YellowBrix's Web-based content and personalization solutions, YellowBrix and eturn can help business professionals further personalize and streamline critical business functions. We are delighted to be working with YellowBrix, which we believe offers unique infrastructure technology for making Web-based solutions smarter and more effective."

About YellowBrix

YellowBrix is a leading provider of content, e-commerce and personalization services through proprietary technologies based on artificial intelligence and neural networking. YellowBrix, formerly NewsReal, is a privately held company specializing in business-to-business infrastructure. Privately held, the company was founded in January of 1999 by a group of international technology entrepreneurs. Headquartered in Silicon Valley, the company has subsidiaries in Europe and Japan. For more information, please contact Sunnyvale, CA-based eturn.com inc at infoUSA@eturn.com, URL: www.eturn.com.

Contact eturn.com, Pat Reilly, 408-749-1124 x19, pare@eturn.com or YellowBrix Inc, Rica Guarnieri, 800-945-9150 x1821 rica@yellowbrix.com.