SAP AG/Dun & Bradstreet Introduce D&B Mktg Universe

SAP AG, a leading provider of enterprise application solutions, and Dun & Bradstreet, a world leading provider of business information, announced the development of D&B Marketing Universe for SAP Business Information Warehouse (SAP BW). This new solution combines SAP's latest SAP BW software with D&B's global database of over 58 million businesses to help companies better understand their current customers, locate new market opportunities and ultimately maximize the effectiveness of their marketing spending.

This new collaboration between SAP AG and D&B allows users to create a detailed profile of their ideal customer, and thereby:

• identify the most important customers to retain
• target new prospects with greater precision
• discover untapped marketing opportunities
• minimize new customer acquisition costs
• maximize the overall effectiveness of marketing dollars

"Enhancing BW data with data from Dun & Bradstreet will make sense for most of our customers, " said Klaus Kreplin, vice president of Business Intelligence & Workplace at SAP AG. "The insights BW can give you into e-business and ERP data, combined with the richness of the D&B customer data, greatly enhances your marketing effectiveness."

SAP BW provides the Business Information Warehouse for companies to load in customer transaction and master data from SAP R/3 or a number of other on-line transaction-processing systems. D&B Marketing Universe for SAP BW can evaluate data from SAP BW against the universe of potential customers in D&B's database of over 58 million businesses worldwide. Companies can easily pinpoint targeted prospects by carefully examining the given information on their current best customers. Using this information, companies can then search the entire D&B database for their own unique "universe" of best prospects based on criteria such as geography, industry, size, revenue, and a multitude of other data elements. The end result is a set of targeted prospects tailored for a sales or marketing campaign which can then be fed from the SAP BW software back into the user's CRM system.

"We have been working closely with SAP for over a year on Supply Chain Management solutions within SAP BW," said Frank Fitzsimmons, senior vice president of Global Product Development for D&B. "This latest software development is the next logical extension into another of our B2B strengths, namely customer relationship management. D&B Marketing Universe for SAP BW is a critical management tool to help companies locate new market opportunities and improve profit performance at a local or global level."

The key to profiling customers and researching new prospects within SAP BW is the D&B D-U-N-S Number, an internationally-recognized common company identifier endorsed by global standard-setting organizations including the U.S. government and the United Nations. The D&B D-U-N-S Number enables users of SAP BW to uniquely identify companies in their Business Information Warehouse and then locate other unique companies with a set of criteria that matches their best customers. Subsequently, a user can view the full corporate family tree of a best customer, presenting the user with an easy point of entry into many potential new clients linked physically to a current customer success.

D&B Marketing Universe for SAP BW makes full use of the graphical and mapping functionality standard to SAP BW release 2.0B and greater. In addition to the standard queries, charts and maps, new reports can readily be generated and customized.

About SAP

SAP, one of world's largest enterprise software companies, provides companies of all sizes with business solutions that deliver A Better Return on Information. SAP products and services integrate an organization from financials and human resources to manufacturing and sales and distribution. This integration enables companies to optimize supply chains, strengthen customer relationships, and make more accurate management decisions. Founded in 1972, SAP today leverages a global network of people, processes and products to assure customer success. The SAP World Wide Web site can be found at www.sap.com.

About Dun & Bradstreet

Dun & Bradstreet, a company of The Dun & Bradstreet Corporation, is a world leading provider of business-to-business credit, marketing, and purchasing information and receivables management services. Dun & Bradstreet is the global source for instant, quality business information that powers electronic commerce. Companies of all sizes use D&B data to evaluate business opportunities with confidence and execute transactions at the speed of ebusiness. The Dun & Bradstreet Corporation also includes Moody's Investors Services, the leading global provider of credit ratings, research, and analysis covering debt instruments and securities in the global capital markets. The Dun & Bradstreet Corporation, based in Murray Hill, N.J., operates in 36 countries and produced 1999 revenue of $1.97 billion. Additional information about Dun & Bradstreet is available at www.dnb.com.

For more information, contact: Kristin Harlan, Miller/Shandwick Technologies, 646-658-8167, kharlan@shandwick.com.