OMNI HOTELS TO IMPLEMENT GUEST RELATIONSHIP MGT PROGRAM

Omni Hotels announced that it has begun implementing one of the first brand-wide guest relationship management programs in the hotel industry, which will allow the luxury hotel company to collect customer data and tailor special guest programs, services and promotions based on customer preferences.

Omni Hotels already has implemented its new data warehousing platform, designed and maintained by Dallas-based Pegasus Solutions, Inc, at four properties, including the Omni Dallas Hotel at Park West, the Omni Mandalay Hotel at Las Colinas, the Omni Berkshire Place in New York and the Omni Ambassador East in Chicago. The innovative program is scheduled to be operational in all of Omni Hotels' more than 40 properties in North America by the end of 2000.

The proprietary data warehousing platform is a transaction-based system that collects large amounts of customer data that Omni Hotels can then use to differentiate the needs of its special customers chain-wide and market to specific groups of travelers. The system also will enable Omni Hotels to evaluate and fine-tune the company's guest programs, perform trend analysis and personalize Internet service for guests.

"The new guest relationship management program that Omni Hotels is implementing mirrors the company's overall strategy to become an even more customer-centric organization. In simple terms, we want our customers to drive the decision-making process at all Omni Hotels properties," said Jim Caldwell, president of Omni Hotels in Irving, Texas. "Using this state-of-the-art technology, Omni Hotels will be able to better target its customers and understand exactly what they want and need from a travel partner."

Omni Hotels' customer data will be fed from each hotel's Libica property management system to Pegasus Solutions where it will become part of the data warehouse. Each Omni Hotels property will be able to analyze hotel-specific data or company-wide data to identify individual customer needs and trends.

"This program will allow Omni Hotels to expand its one-to-one marketing approach, and become the leader in the hotel industry for providing the highest level of personalized, attentive guest service at every property in the company's portfolio," said Peter Strebel, vice president of marketing for Omni Hotels. "By truly getting to know our customers' preferences and always going one step further to cater to individual needs, Omni Hotels will be able to differentiate itself from the rest of the lodging companies in the luxury hotel category."

According to Kevin Short, senior vice president of Pegasus Business Intelligence, Omni Hotels' strategic utilization of Pegasus' data warehousing tool will provide a significant competitive advantage for the luxury hotel chain.

"Using our data warehousing solution, Omni Hotels has access to a cost-effective key to unlocking the incredible value of its customer information at the property and chain levels, ultimately enhancing the hotel company's ability to make more informed guest-related decisions," Short said.

The addition of the new guest relationship management program follows on the heels of Omni Hotels' four-year, $1 billion brand-wide capital improvements program, which included extensive company-wide renovations that produced a lavish portfolio of hotels and resorts unmatched within the upscale hotel segment.

Company Information

Dallas-based Pegasus Solutions Inc www.pegsinc.com is a leading provider of end-to-end reservation distribution solutions to the hotel industry worldwide. Its services include central reservation systems; thirdparty marketing and reservation representation services; electronic distribution services that connect more than 32,000 hotels to the Internet and to the global distribution systems (GDS); commission processing and payment services; the consumer travel Web site TravelWeb.com www.travelweb.com; and data warehousing and database marketing and consulting services. Pegasus' customers comprise more than 90,000 travel agencies around the world, including eight of the 10 largest U.S.-based travel agencies(1); approximately 35,000 hotel properties around the globe, including nine of the 10 largest hotel companies in the world based on total number of guest rooms(2); and 107 Web sites/services have contracted to have their hotel reservations Powered by Pegasus. In addition to its corporate headquarters in Dallas, Pegasus has nearly 40 offices in more than 20 countries, including regional hubs in Phoenix, London and Singapore. The company's stock is traded on the Nasdaq National Market under the symbol PEGS.

Omni Hotels, based near Dallas in Irving, Texas, offers luxury accommodations at more than 40 hotels and resorts located throughout the United States, Canada and Mexico. Each property in the Omni Hotels portfolio provides guests with exceptional four-diamond hospitality, personalized service and exquisite decor, creating a distinctive experience at each location. Omni Hotels offers unsurpassed meeting facilities and a wide range of guest services and amenities, including wine tastings, gourmet dining, state-of-the-art fitness facilities, tours of local attractions, and specialized programs. Through an aggressive expansion strategy, Omni Hotels is steadily entering new markets around the world. Guests can locate hotels, check rates, book accommodations or find out more about Omni Hotels by calling 1-800-THE-OMNI or accessing the company's Web site at www.omnihotels.com.

(1) Travel Management Convention Daily, "Top 25 U.S. Agencies," July 18, 1999 (2) Business Travel News, May 31, 1999

Contact Kyle Rose, rosek@fleishman.com, of Fleishman-Hillard Inc, 214-665- 1300, for Omni Hotels or Karin Wacaser of Pegasus Solutions Inc, 214-523-0129, or karin.wacaser@pegsinc.com.