MINEit Software Launches Easyminer at eTail2000

MINEit Software unveils new product to Europe's top online retailing organizations with promise to take the guesswork out of e-business and etailing.

MINEit Software Limited, Northern Ireland's first Internet software products company has launched Easyminer - its first Web visitor intelligence product at Europe's premier Online Retailing Event - eTail2000. MINEit which develops software designed to take the guesswork out of marketing for e-business and e-tailing is one of only 20 European Companies exhibiting at the prestigious event in the European e-Business calendar.

Easyminer applies advanced data mining techniques to extract valuable marketing information from Web site visits and interactions. It provides companies with all the information they need to make informed decisions about the design and structure of their Web sites and the associated marketing strategy. The product is also capable of building up a profile of the individuals accessing the site and can be developed to contribute to future e-business personalization which produces targeted information aimed at specific site visitors.

The product s based on the premise that successful e-business is built on the conversion of site visitors into customers and then serving those customers. Currently as so little is known about the visitors to a Web site it is difficult for an e-business to serve its needs properly resulting in an estimated loss of over 10 billion dollars in the next four years (Source - Datamonitor).

Until now, e-businesses have had to rely on simple statistics like page hits to gauge the effectiveness of their site. Forrester Research, a leading US think tank on marketing for e-businesses recently commented in a report, "using hits to judge site success is like evaluating a musical performance by its volume. These crude metrics can't reveal whether sites achieve objectives like brand loyalty or customer support savings."

In comparison MINEit's Easyminer has a conceptual lead on other Web intelligence software in that it bases all its analysis on the visitors to the site rather than web server activity. The company also has a technological lead in the product development with the specialized data mining algorithms required for customer-interaction data. The product not only allows users to understand and predict the behaviour of visitors to a site but also presents on-line marketing performance indicators in a straightforward manner. The main benefits of Easyminer include its ability to:

• Increase the Click to Buy rate
• Gain knowledge on the individual tastes and preferences of visitors to a site
• Identify Most Valuable Customers and learn how to keep them
• Discover high and low impact areas of your e-commerce sites

MINEit is predicting a great demand for its unique product. According to Maurice Mulvenna, CEO, the product is designed for companies who are using the Internet to promote and sell their products and for whom customer intelligence and site performance is critical. "With the predicted growth in e-commerce there will be a demand for applications like ours that can help increase site visits and maximize the conversions from visitors to customers. We believe we have developed a great product that uses advanced technology and which has a conceptual lead in its focus on actual site visitors." Patricia Doherty, Business Development Manager at MINEit added, "Many companies have been caught up in the e-commerce hype and are spending large amounts of money without knowing the true value of their Web site or the potential it might hold if modified or adapted. We have developed a product and service that will cut through the jargon and hype surrounding e-commerce and that will present the facts about how people move around a company's Web site. With Easyminer companies of all sizes can take the guesswork out of their e-business strategy".

MINEit Software is a limited company formed in Belfast in 1998 which specializes in Web intelligence and personalization software. This new company, already hailed as "the most exciting software start-up in Northern Ireland" develops software designed to empower marketers with the necessary information to maximise their e-commerce investment. The company has received many accolades, including being highly recommended in the UK's E-Commerce Awards. MINEit was the only company from Northern Ireland to win through to the final shortlist of the prestigious European E-Challenge 2000 awards. Following extensive world wide testing MINEit is launching its first product "Easyminer" to the European market at E-Tail, 2000 in London in June 2000.

For further information please visit MINEit's Internet site at www.mineit.com