Personify Inc Releases Three New Accelerators

Personify Inc, a leading provider of e-business software, announced the immediate availability of three new Accelerators that enhance and extend the functionality of Profit Platform, Personify's new application family built on the foundation of Essentials 2.5. Accelerators are specialized analytics applications that help identify and solve critical e-business operational challenges. The new Accelerators will leverage Essentials' visitor behavioral and e-data analysis and offer actionable insights to help e-businesses reduce shopping cart abandonment, improve customer acquisition programs and increase customer loyalty.

"Depending on the stage of growth for an e-business, there are vastly different strategic opportunities to accelerate profitability," said Love Goel, chief executive officer of Personify. "Accelerators act as a diagnostic tool to pinpoint areas for improvement to increase sales, such as shopping cart abandonment and look-to-buy ratios benchmarked against industry averages. Customers -- from emerging dot-com pure-plays to established brick-and-mortar companies in both the B2C and B2B space -- are looking for metrics with which to measure e-commerce success. Personify provides those metrics and actionable insights to achieve them."

Accelerators combine Personify's analysis methodologies, industry best practices, standardized e-business metrics and knowledge of consumer behavior to deliver comprehensive and focused reports that provide ongoing value and insights. Personify works closely with clients to turn strategic insights derived from the Accelerators into tactical recommendations designed to optimize e-business performance, accelerate growth and increase profitability.

The following Accelerators are available immediately:

• Shopping Cart Abandonment -- The Shopping Cart Abandonment Accelerator empowers e-businesses to increase browser-to-buyer conversion, optimize their shopping process and improve site navigation and content. By understanding why Web site shoppers don't complete the entire purchasing cycle and learning where most visitors exit the process, e-businesses can create a more satisfying customer experience and implement changes that can have a significant impact on the bottom line.
• Referrer Analysis -- The Referrer Analysis Accelerator helps e-businesses to optimize marketing dollars spent to acquire customers through advertising, affiliate programs or site sponsorships. By determining the value and effectiveness of customer acquisition programs, e-businesses can focus their efforts on the referrers that deliver the most valuable prospects -- those that become customers.
• Customer Loyalty -- The Customer Loyalty Accelerator helps e-businesses maximize lifetime customer value and increase browse-to-buy conversion rates. By identifying and analyzing the behaviors and characteristics of their most loyal customers, e-businesses can design and implement more successful loyalty programs

About Profit Platform

Profit Platform is a family of applications designed to help companies measure, analyze and optimize e-business performance. The foundation of Profit Platform is Essentials 2.5, Personify's proprietary behavioral profiling and e-data analysis engine. The solution includes Proactive for Profile Exchange 2.5, which facilitates profile extraction for use in third-party personalization systems that deliver content tailored to visitor segments, and Proactive for Email 2.5, which helps businesses design and execute more effective e-mail campaigns that deliver high customer response and conversion rates. Personify Central 2.5 is a complete hardware and network solution for running Profit Platform that reduces both the time and cost of deployment. A broad network of alliances complement and extend the functionality of Personify's products to assist with key challenges faced by e-businesses at every stage of growth.

About Personify Inc

Personify is a leading provider of e-business software that enables companies to measure, analyze and optimize customer-focused profitability metrics. The company focuses on rapidly accelerating growth and profitability for leading dot-com and Global 2000 companies at every stage of their evolution. Personify provides innovative software that reveals patterns of visitor behavior and e-business expertise that helps companies act on those patterns to become more profitable. Personify has extensive experience driving e-business success. With more than 80 preeminent customers, we know the challenges and issues that confront e-businesses at every stage of growth. Throughout the e-business evolution Personify delivers software and expertise to maximize results for pure-play Internet companies and established offline brands. Founded in 1996, San Francisco-based Personify is a privately held company. For more information, call 888-2PROFIT or visit www.personify.com.

Contact Jeff Goldman, 415-268-8386, jgoldman@personify.com.