WebTrends and Oracle to Provide Web DM Solution

WebTrends Corporation, a leading provider of eBusiness Intelligence and Visitor Relationship Management (VRM) solutions, announced the integration of CommerceTrends 3.0 with Oracle Corporation's Oracle Darwin enterprise data mining software.

CommerceTrends' comprehensive scalable platform for collecting and analyzing Web visitor intelligence combines with Oracle Darwin's sophisticated mathematical modeling techniques to provide business managers the ability to uncover meaningful associations and patterns within visitor data stored in the CommerceTrends VRM platform.

CommerceTrends 3.0 collects and analyzes visitor information to optimize visitor interactions and maximize return on eBusiness investments. Oracle Darwin's sophisticated data mining and modeling techniques augment CommerceTrends 3.0, providing insights and correlation between Web visitor attributes and demographic data found in organizational databases that cannot be discovered through standard reporting or OLAP solutions alone. Together, CommerceTrends and Oracle Darwin will provide customers with better analysis to fuel targeted marketing and more personalized interactions with visitors. CommerceTrends 3.0 provides the useful data; Oracle Darwin provides the data mining power.

"A key challenge in the industry today is quickly drawing meaningful insights into visitor behavior from the vast amounts of Web data generated on a daily basis," said Jagdish Mirani, senior director of marketing for business intelligence and data warehousing at Oracle Corporation. "WebTrends understands this problem and has created a platform that leverages the industry-leading scalability of Oracle8i to quickly organize Web information into a structure from which our Oracle Darwin data mining solution can produce business insights and rapidly transform them into actionable information."

"Our long-standing partnership with Oracle continues to provide our customers with the leading technology in Web data warehousing technology and techniques," added Eli Shapira, chief executive officer of WebTrends Corporation. "With the support of Oracle's data mining solution, the CommerceTrends 3.0 platform offers organizations the most scalable, complete data analysis solution for Web data today."

About CommerceTrends 3.0

CommerceTrends 3.0 is the industry's first platform for Visitor Relationship Management, providing organizations with unparalleled capabilities to capture, analyze, and understand the behavior of Web site visitors, better manage eMarketing campaigns, increase returns on eCommerce initiatives, and optimize personalized content on Web sites to improve visitor experience. Built on a browser-based, cross-platform architecture, CommerceTrends' advanced functionality includes enterprise-scalable Web visitor analysis, campaign management, revenue forecasting, eMarketing ROI analysis, visitor and buyer qualification, database integration and Web data warehouse capabilities. Through its open architecture, CommerceTrends 3.0 delivers advanced Webhousing technology, providing business managers rich behavioral Web analysis that can be integrated with organizational databases such as CRM (Customer Relationship Management), Content Management or ERP (Enterprise Resource Planning) systems. The result is comprehensive Web visitor insights that can be explored through the CommerceTrends OLAP Manager and third-party data mining solutions to fuel more accurate personalization and targeted marketing efforts. For more information on CommerceTrends 3.0 please visit www.webtrends.com/products/commerce.

About Oracle Darwin

Oracle Darwin finds meaningful patterns hidden within corporate data and enables one-to-one marketing by segmenting customers and predicting their behavior. Darwin integrates with a company's existing enterprise systems to rapidly transform business insights into actionable information. Its parallel, scalable data mining architecture handles extremely large databases with ease, and its comprehensive multi-algorithmic approach delivers more accurate results. An intuitive Windows GUI and easy-to-use modeling wizards allow both experts and novices to work more effectively. Exportable C, C++, and Java business models allow analysts to easily deploy their results for practical business advantage.

About Oracle Corp

Oracle Corp, founded in 1977 and headquartered in Redwood Shores, California, is a world leading supplier of software for information management and the world's second largest independent software company. The company offers its database, tools and application products, along with related consulting, education, and support services, in more than 145 countries around the world. Oracle is the first software company to develop and deploy 100- percent Internet-enabled enterprise software across its entire product line: database, server, enterprise business applications, and application development and decision support tools. For more information visit the Web site at www.oracle.com.

About WebTrends

Founded in 1993, WebTrends Corporation (www.webtrends.com) is a leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, DIGEX, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire, Cable & Wireless, Check Point Software, Cisco Systems, DIGEX, Hewlett Packard, Internet Dynamics, Lotus Development, Lucent Technologies, Microsoft, Novell, Oracle, Vignette and WatchGuard Technologies.

Contact WebTrends Corporation, Bill Schneider, 503-294-7025 x2362, bschneider@webtrends.com.