Applix Announces New Internet-Based iCRM Capabilities

Applix, Inc, a global e-Business solutions company, announced innovative capabilities for its cornerstone iCRM and iPlanning solutions. Applix announced its next generation of iCRM solutions by delivering iEnterprise Version 8.0. Applix also reached a major milestone for iPlanning with the development of extended processing using 64-bit technology. The new extended processing capability in iTM1 makes this Applix solution among the most powerful Online Analytical Processing (OLAP) engines in the world. The strides in iCRM and iPlanning move Applix ahead toward its goal to be the global leader in demand chain management by providing worldwide reach, scalability, and enabling customers to more effectively drive profitable and competitive business decisions.

"As companies quickly transition to e-business, one of the key challenges they face is how to leverage the Web to expand from local to global operations," said Alan Goldsworthy, Applix's president and CEO. "Applix has led the market with innovative, Internet-based architecture. Now, building a fully global version of iEnterprise, with multi-language, multi-currency and multi-time zone architecture, we can further leverage the Internet and take customer relationship management to a new level. Similarly, we have seized the opportunity to apply extended processing technology to maximize the depth and volume of iTM1's analytical processing capability. Together, these developments foster richer, more collaborative virtual communities among companies and their customers."

Press Access Inc, headquartered in Boston, provides media relationship management (MRM) solutions for public relations professionals to improve communication between members of the media and PR communities. The company serves thousands of users, from Fortune 500 companies to start-ups, including PR agencies and corporate PR departments in the high tech sector, banking & finance and healthcare.

"We licensed Applix's iEnterprise Version 8.0 solution to provide our customers with dependable and efficient Web access to timely media information," according to Rochelle Nemrow, vice president, product strategy for Press Access, Inc. "Applix iEnterprise Version 8.0 will allow us to effectively move to an e-business solution so that our clients - a highly mobile workforce - receive the press and analyst information they need whether at their desk, on a press tour or at a trade show."

Applix's iTM1 solution is also being used by Pelephone, one of the largest wireless phone services in Israel, to understand and analyze its 1.2 million cellular customers' usage. The key to customer service and growth in the cellular market is the ability to offer competitive rates and service plans, tailored to the needs of each user. With Applix's iPlanning and iTM1 business intelligence solution supporting extended processing using 64-bit technology, Pelephone will be able to continuously understand individual subscribers' usage, evaluate service activity, and to continuously offer the most competitive, customized and optimal rate plan for each subscriber.

Pelephone selected Applix iTM1 primarily because of its ability to handle the analysis of 1.2 million subscribers. As a result of this extreme scalability, the wireless communication leader will be able to continuously analyze customer activity and provide the best rate plan available, based on each customer's unique requirements. As a result, Pelephone can keep and attract new customers in a very competitive marketplace.

About iEnterprise Version 8.0

Key innovations introduced in iEnterprise Version 8.0 include mission-critical reliability; multi-language, multi-currency and multi-time zone support; improved user collaboration; unified messaging including wireless devices and fully integrated business/customer analytics with best practices. This new version especially helps solutions developers, with a live publishing feature and an improved iEnterprise Developers Studio, based on XML File standards. Version 8.0 is 100 percent Java and supports all Microsoft Windows operating systems as well as Linux.

About iTM1 64-bit architecture

Applix has enhanced its iTM1 business planning software with the development of extended processing using 64-bit technology. By supporting 64 bit processing, Applix now provides a platform for customers to scale their analysis and decision-making to include much larger volumes of data, and more complex rules-based computations. This demonstrates that Applix's iTM1 is now among the most scalable OLAP engines in the world for enterprise planning, analysis, modeling, decision-making, and reporting.

About Applix

Applix Inc, headquartered in Westboro, MA, is a global provider of eBusiness solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi- divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit www.applix.com.

Contact Applix Inc, Larry Fournier, 508-870-0300 x316, lfournier@applix.com