Informix Provides Pfizer with BI Infrastructure

Informix Corporation, a technology leader in software infrastructure for the i.Economy, announced that Pfizer Inc, one of the world's premier researchbased pharmaceutical companies, is using Ardent DataStage to build a fullyintegrated business intelligence infrastructure for its U.S. Pharmaceuticals Group. The infrastructure will help the leading pharmaceutical company maintain its competitive advantage by allowing decision-makers in Pfizer's U.S. Pharmaceuticals Group to obtain the most up-to-date information on marketing and sales trends, enabling them to make informed decisions based on customers' purchasing habits.

"Pfizer's U.S. Pharmaceuticals Group executives require immediate access to data to gain a complete understanding of product profitability and emerging market trends in the pharmaceutical industry," said Mikael Wipperfeld, vice president, i.Intelligence business group, Informix. "As Pfizer continues to grow at an unprecedented rate, Ardent DataStage will provide a comprehensive data integration solution allowing executives in the group to make faster and more informed business decisions based on quality enterprise data."

After recently completing a merger with Warner-Lambert, Pfizer is now the world's largest pharmaceutical company and deploys the largest sales force in the pharmaceutical industry. To maintain a competitive edge in such a high-risk, high-reward industry, it is crucial that marketing and sales professionals within Pfizer's U.S. Pharmaceuticals Group have a data warehouse that enables access to accurate and timely data. It is also important for all group personnel to work with a single set of data at all times to best produce consistent reports. Ardent DataStage enables Pfizer to integrate data from the company's disparate sources, allowing the U.S. Pharmaceuticals Group to reduce managerial risk and make quick decisions that effectively correspond to the organization's business goals.

"We chose Ardent DataStage for its ability to reduce development time and provide an environment that's easy to maintain over time," said Lawrence Bell, senior manager, U.S. Pharmaceuticals Information Architecture team, Pfizer Inc. "Ardent DataStage has already helped Pfizer's U.S. Pharmaceuticals Group to reduce its data management processing time by nearly 50 percent on some processes and will provide decision-makers within the group faster access to the sales and marketing data they need to better serve their customers."

About Ardent DataStage

Ardent DataStage provides the enterprise business intelligence infrastructure for more than 1,200 of the world's leading companies -- enabling them to turn corporate data into competitive advantage. Companies rely on Ardent DataStage's powerful data integration capabilities to extract, transform and integrate enterprise data into their data warehouses, analytical applications, and eBusiness solutions. Ardent DataStage uniquely addresses enterprise-level business intelligence requirements, including: native support for Web-based, mainframe, relational and ERP data; enterprise-wide business intelligence meta data management; integrated data quality assessment and cleansing; and enterprise-class performance and scalability.

About Pfizer

Pfizer Inc, one of the world's largest pharmaceutical compantes, discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, and many of the world's best known over-the-counter brands. This year, Pfizer expects global sales of more than $31 billion and has a research and development budget of $4.7 billion.

About Informix

Informix Software is a technology leader in software infrastructure solutions for the Internet -- providing a fast, simple and complete way to bring businesses to the Web. Based in Menlo Park, Calif., Informix is the first and only company to integrate e-commerce and business intelligence on a true Internet infrastructure. The company's highly scalable Web engines, together with its personalized content management, real-time analytics and media asset management capabilities, offer customers a unique competitive advantage. For more information, contact the nearest sales office or visit the Web site at www.informix.com.

Contact Informix Corporation, Melora Foley, 650-926-6443, melora.foley@informix.com.