Brio Technology Unveils Impact 4.5Brio Technology Inc announced the general availability of Brio.Impact 4.5, Brio's newest release of its revenue process optimization (RPO) application. The new version offers significant enhancement of metrics, improved publisher GUIs and a live data mode. Brio.Impact 4.5 provides the metrics, power and flexibility to reveal business patterns in context, allow real-time decision-making, and generate change that aligns behavior with goals to provide revenue enhancement. In addition, Impact 4.5 enables the replication of best business practices within global enterprises. Brio.Impact 4.5 embeds the powerful new business concept, revenue process optimization, which enables executives to directly manage their top-line to increase revenue and sustain market share growth. A dynamic, ongoing process, RPO involves understanding market demand, then aligning revenue generation models to capitalize on the market opportunity created by that demand. With RPO, companies can manage very complex aspects of their business such as revenue, growth, market share and margins in the same way they do their budget - as a defined process. "Impact 4.5 extends new functionality to enterprise users and makes available actionable information to meet the challenges inherent in operating at Internet speed," said Janet Dang, general manager of the Brio Technology Applications business unit. "The enterprise can take full advantage of the Impact technical infrastructure and move even faster with the live data mode." Available immediately, Brio Impact 4.5 includes the following components:
About Impact Revenue Process Optimization ApplicationBrio Impact, the first packaged RPO application, provides the metrics, power and flexibility to reveal business patterns, allow real-time decision-making and enable replication of best practices within an enterprise. A breakthrough in application design, Impact is the only solution available that provides a comprehensive and systematic way to align product development, sales, and marketing strategies with tactics. Its unique and powerful analytic framework enables managers and executives to assess, diagnose and evolve complex revenue generation models in order to maximize margins, market share and healthy growth. About Brio TechnologyBrio Technology Inc delivers a complete B2B analytic software infrastructure that enables companies to use information -- inside and outside the firewall -- to be more competitive, customer-centric and responsive to the changing demands of business. Brio.Impact is the first packaged analytic application focused on providing the benefits of revenue performance optimization (RPO) to the enterprise. The Brio ONE solution meets the complete range of decision processing needs with integrated business intelligence, enterprise reporting, enterprise information portals and packaged analytic applications that work across client/server and Web environments, all with ease of experience and scalability. With Brio ONE, companies can derive higher business value from all of their enterprise information sources, including ERP, SFA, and CRM applications as well as data marts, data warehouses, and the Web. Brio products are available through direct sales and professional services organizations located in the United States, Canada, Latin America, the United Kingdom, France, Germany, Japan, Australia, and more than 40 countries worldwide through VARs, resellers and distributors. Brio has commercial relationships with companies such as Hewlett-Packard, IBM, Microsoft, Oracle, PeopleSoft, SAP, and Sun Microsystems. Brio Technology is based in Santa Clara, California, and can be reached at 800-879-BRIO or at www.brio.com. |