Firstwave and thinkAnalytics Announce Relationship

Firstwave Technologies Inc, a leading Internet relationship management provider, announced a global strategic relationship with thinkAnalytics Corporation, a market-leading provider of Customer Relationship Analytics (CRA) applications.

thinkAnalytics' flagship product, thinkCRA, will be offered as a value-added component to companies implementing Firstwave's eRM as their Web-based Customer Relationship Management (CRM) solution. thinkCRA is an integrated suite of CRA applications, powered by thinkKnowledge, a robust, open and scalable data mining platform. thinkCRA provides a total 360 degree understanding of customers by delivering intelligent, actionable and predictive information.

"Customer relationships are at the center of sales and marketing strategies, but few alternatives exist to conduct deep and predictive analysis," said Bob Moran, Research vice president and Managing Director, Decision Support, Aberdeen Group. "thinkAnalytics Corporation with thinkCRA has catapulted itself into a leading industry role, allowing organizations to truly analyze cross-channel customer dynamics."

thinkCRA is comprised of four integrated components to help companies analyze customer information in Firstwave eRM and other corporate systems, an essential component in attaining a complete customer profile. The four integrated components -- thinkCustomer, thinkLoyalty, thinkProduct and thinkMarketing -- enable every person in the organization to effectively plan, execute, measure and refine activities to maximize current and potential customer value in line with organizations' strategic goals.

"thinkCRA is the missing piece of the CRM puzzle," said Tim Jones, president of thinkAnalytics Corporation. "Firstwave is very effective in helping a company manage its customers and prospects through personalized, real-time data collection. thinkCRA is the perfect complement to Firstwave's capabilities. It provides detailed and actionable customer intelligence and enables companies to perform profitable customer transactions and predict successful future products, customers and channels."

"Our involvement with thinkAnalytics is intended to combat the increasing number of CRM project failures due to the lack of analytical applications that currently exist today in CRM solutions," said Westy Ballard, Firstwave Director of Business Development. "Additionally, our relationship presents both Firstwave and thinkAnalytics with potential sales opportunities that may not have been available independently."

In keeping with Firstwave's commitment to providing leading-edge, open-interface technology in its CRM solutions, thinkCRA is written in Java and XML, allowing for easy integration with Firstwave eRM and other front and back office Internet products. With this technology, companies can distribute customer knowledge through a variety of media -- Internet, e-mail, mobile phones, Personal Digital Assistants, desktops and reports.

About Firstwave Technologies

Firstwave Technologies Inc, a leading provider of Internet relationship management solutions and recognized as having the "Best Internet-Based CRM Solution," is based in Atlanta, Georgia with an office located in London, England. Firstwave eRM is a seamlessly integrated, 100% Web-based suite of applications created to fulfill and manage the ebusiness relationship needs of a company in the areas of sales, marketing, and support. Utilizing industry-leading Microsoft, Oracle and Linux technologies, Firstwave eRM is a rapidly deployed solution that enables a company to build a knowledge-based sales, marketing and support organization while providing a secure and synchronized view of their customers, prospects and extended enterprise partners. Firstwave, with over 16 years of experience in relationship management, is working with over 20,000 installed users at 200 companies in more than 20 countries. Visit the Company's Web site at www.firstwave.net

About thinkAnalytics Corporation

thinkAnalytics Corporation, headquartered in Boston, Mass., is a software vendor that focuses on Customer Relationship Analytics (CRA). It is a wholly-owned subsidiary of Gentia Software. thinkCRA is thinkAnalytics' packaged analytical application. It helps organizations understand their customers by analyzing customer information buried in front-office CRM and other corporate systems' data. It provides detailed, actionable information in areas including customer segmentation, customer loyalty, customer value and marketing effectiveness.

For more information, please visit our Website at www.thinkanalytics.com or send an e-mail to info@thinkanalytics.com . Media and analyst inquiries should be directed to Mary Beth Germanos, Corporate Marketing Director, at thinkAnalytics Corporation, by telephone at: 617-342-7058 or via e-mail at mgermanos@thinkanalytics.com.

Contact Andy Oliver of Lewis P.R., 619-702-5571, or andyo@lewispr.com or Stephen Luce of Firstwave Technologies, 770-431-1286 or sluce@firstwave.net.