internetQueryObject Forms Alliance with thinkAnalytics

internetQueryObject Corporation (iQO), an e-Business subsidiary of QueryObject Systems Corporation, announced at DCI's Data Warehouse World, that it will establish a bilateral alliance with Boston-based thinkAnalytics Corporation. Under the partnership, iQO will incorporate thinkAnalytics' thinkCRA product into its growing portfolio of e-Business analytical applications and thinkAnalytics will utilize the QueryObject technology to provide enhanced system scalability in dealing with high data volume customer record sets.

The QueryObject System is the only multi-dimensional data mart technology optimized for Internet scale data analysis.

"In response to the challenges associated with e-Business, organizations are being driven by their customers to understand and react to individual needs and requirements at Web speed," said Steve Huber, vice president, Americas Operations for thinkAnalytics. "To effectively accomplish this challenge, management and interrogation of massive volumes of customer data is required. The visual workbench and analytical dexterity of thinkCRA coupled with the scalable multi-dimensional capabilities of the Query Object System result in a powerful e-Business solution focused on enhancing customer relationships." "Understanding customer behavior is a critical success factor for eBusinesses," adds Ron Dunaisky, senior vice president, Business Development for iQO. "thinkCRA provides complete, comprehensive 360 degree understanding of the customer. Coupled with QueryObject's virtually unlimited scalability and efficient Internet information delivery, thinkCRA is a very potent eBusiness solution."

About the QueryObject System

The QueryObject System helps eBusinesses and other data intensive industries achieve a competitive advantage by analyzing more data in more detail more quickly over the Internet.

The QueryObject is the first true Information Age data structure, optimized for Internet data access and distribution. Where most databases were designed for client-server transaction processing, the QueryObject is architected for Internet data analysis: designed to work on Internet scale, both in terms of data volumes and number of users at Internet velocity, with fast Data Mart load times, and query at the speed of thought over server-centric or distributed network caching Internet architectures in support of any industry standard analysis tools while maintaining data privacy and security Its industry leading design permits very large amounts of behavioral data to be efficiently stored as a densely compressed loss-less mass, while a unique polynomial index provides instant, random access to both the cross-dimensional totals and - via match keys - to the supporting transaction level data. The benefits are: fast builds, and fast, consistent analysis of large data volumes by large, concurrent user populations using any industry standards analytical tools. Unique to the QueryObject System is the ability efficiently stream analytical data, on demand, over the Internet to analytical tools or applications, facilitating the first truly networked Internet Information Architecture.

About thinkCRA

thinkCRA is thinkAnalytics' packaged analytical application. It helps organizations understand their customers by analyzing customer information buried in front-office CRM and other corporate systems' data. It provides detailed, actionable information in areas including customer segmentation, customer loyalty, customer value and marketing effectiveness.

About thinkAnalytics Corporation

thinkAnalytics Corporation, headquartered in Boston, Mass., is a software vendor that focuses on Customer Relationship Analytics (CRA). It is a wholly-owned subsidiary of Gentia Software. For more information, please visit our Web site at www.thinkanalytics.com or send an e-mail to info@thinkanalytics.com.

QueryObject Systems Corporation is a publicly held company headquartered in Roslyn Heights, NY with a European distribution subsidiary headquartered in Reading, the United Kingdom. Its scaleable Internet analytical technology is available worldwide through a network of authorized distributors.

internetQueryObject Corporation (doing business as iQO), also headquartered in Roslyn Heights, is a subsidiary of QueryObject Systems Corporation specializing in scaleable Internet analytical applications for Web data analysis and e-Commerce. For more information about QueryObject Systems Corporation and its technologies, or iQO, visit the companies' Web sites at www.queryobject.com and www.iqo.com.

Contact Robert Thompson, internetQueryObject Corporation, 516-626-7961 x149, rthompson@queryobject.com or Mary Beth Germanos, thinkAnalytics Corporation, 617-342-7058, mgermanos@thinkanalytics.com.