SAS, Intrinsic Team to Offer CRM Solution

SAS Institute, one of the world's leading analytical customer relationship management (CRM) vendors, and Intrinsic, a European market leader in enterprise marketing-automation solutions, announced a global CRM agreement. SAS will buy a (pound)4 million (approximately US$6 million) stake in Intrinsic and sell Intrinsic-branded products worldwide as part of the SAS Solution for CRM. Intrinsic is setting up operations in the United States and Asia/Pacific region to support anticipated sales.

The joint solution from SAS and Intrinsic will help customers more effectively manage marketing campaigns. SAS CRM solutions identify which customers to target for such campaigns through customer intelligence created by analyzing interactions from all channels, including the Web. Intrinsic's Enterprise Marketing Automation solution is then used to create, execute and manage campaigns. Most organizations today have separate processes for analysis and campaign execution. SAS and Intrinsic offer a single system for both functions, providing substantial savings in set-up and maintenance resources.

"Fantastic news on an excellent combination," said John O'Donnell, database division director at Xelector, the first pan-European on-line marketplace for branded financial services. "As a joint customer of both SAS and Intrinsic, we believe that this agreement between two leaders in their respective fields of analytical CRM and marketing automation will be of great benefit to organizations looking for a one-stop, end-to-end marketing campaign management solution."

Dr. Jim Goodnight, SAS president and CEO, said companies can't afford to delay acting on marketing information. "Customer intelligence has a short shelf life these days," he said. "The agreement between SAS and Intrinsic will let our joint customers execute their CRM strategies without having to concern themselves with time-consuming product integration."

Dr. Steve Treadwell, CEO of Intrinsic, said, "The combination of SAS' extraordinarily powerful CRM software and Intrinsic's Campaign Management System brings to market a solution that will increase the speed, quality and scope of marketing communications for our joint customers."

As SAS' preferred partner for end-to-end CRM solutions, Intrinsic will be a first-tier development partner for additional projects, such as combining SAS e-Intelligence solutions that analyze Web-based transactions, with future versions of Intrinsic software.

"The deal with Intrinsic makes perfect sense," said Ellen Joyner, SAS North America program manager for CRM. "Intrinsic is a rapidly growing leader in integrating campaign management across multiple channels. Plus, we have many global customers in common such as Xelector and GE Capital. Intrinsic software already integrates with a suite of SAS CRM-enabling technologies to offer a proven CRM architecture. The equity stake ensures our vested interest and commitment to success as we jointly go to market solving customers' problems."

About Intrinsic

Intrinsic is an Enterprise Marketing Automation specialist that helps companies to enhance their relationships with their customers through improved co-ordination and targeting of in- and out-bound marketing communications over multiple channels such as call centers, e-mail and direct mail. The company was founded in 1993 and has grown rapidly to become the leading specialist in multi-channel Enterprise Marketing Automation. Growth has been assisted by GE Capital's (pound)4 million stake in the business in March 1999 and by its long-term relationships with major companies throughout the UK and Continental Europe.

About SAS

SAS, one of the world's largest privately held software companies, is a leader in decision support and data warehousing, providing integrated enterprise information-delivery and e-business solutions. Founded in 1976, the company markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. These allow departments and agencies to transform the wide variety of data within their organizations into information that business users and researchers need to make better decisions. SAS software and services are used at more than 33,000 business, government and university sites in 110 countries. SAS' 1999 revenues totaled $1.02 billion. Please visit SAS' Web site: www.sas.com.

Contact Beverly Brown, SAS Institute, 919-677-8000 x7026, Beverly.Brown@sas.com