ONLINE INSIGHT ANNOUNCES PRECISION INSIGHTS

Online Insight Inc, an eCRM (Electronic Customer Relationship Management) profiling solutions technology company, announced that it has completed the build out of Precision Insights, Online Insight's next generation customer insight technology. The new product, built on SAS architecture, will provide companies with the most comprehensive view of their customers' purchasing behavior and motivations on the Internet to date.

The Precision Insights solution is Web-enabled, allowing companies to retrieve and analyze data from online customer buying interactions and develop marketing and product planning models from their desktop. Online Insight's Precision Insights is built on SAS Institute's e-intelligence solution, including data warehousing and reporting tools, to provide a seamless user interface. SAS software will provide the infrastructure for Precision Insights' data mining and reporting capabilities on buyer purchasing activity as well as warehouse the customer profiles and integrate them with other data sources.

"In our opinion, only SAS can supply the foundation for integrated e-intelligence solutions. Working with SAS will ensure that Precision Insights becomes the industry-leading customer insight tool," said Ken Forster, president and CEO, Online Insight. "SAS' award-winning data mining and data warehousing solutions and its decades of investment in research and development will help take Online Insight to the next level in helping companies understand their customers' purchase motivations and thus develop and sustain more profitable customer relationships."

Precision Insights analyzes data generated through customer interactions with Online Insight's customer facing online sales assistance technology -- Precision Choice. Precision Choice objectively guides buyers through multi-attribute purchase decisions when they are selecting complex products and services online, such as financial products and computer hardware. This results in individualized product or service recommendations based on the customers' true purchasing motivations.

These customer interactions generate Motivation-Driven Profiles, which capture customers' explicit buying motivations and trade-offs among decision-making criteria. The analysis, enabled by Precision Insights, goes beyond the "who, what, where and when" in purchasing decisions and provide the "why" as well.

Precision Insights thus helps businesses understand and act on customer buying behavior on the Internet and gain specific insight into such things as price elasticity, feature preferences, and feature trade-offs that customers are willing to make when making a multi-attribute purchase decision. This strategic insight enables companies to refine their product offerings to maximize customer appeal, execute one-to-one marketing programs, and individualize the online experience to generate customer satisfaction, loyalty, and ultimately revenues.

Said Rich Rovner, Senior Manager of Applications Marketing at SAS, "We believe companies that use Online Insight's Precision Insights, based on SAS e-intelligence, will better understand and better serve their online visitors and customers. We look forward to working with Online Insight as we strengthen our market leadership in the e-intelligence space."

About Online Insight

Online Insight is an eCRM technology company with profiling solutions that guide buyers through multi-attribute purchasing decisions, enable sellers to compete on features beyond price and integrate the resulting knowledge capital into companies' sales, marketing, product planning and customer care systems. Unlike technologies that make assumptions based on buyers' past behaviors, the Online Insight profiling solution engages the buyer in a real-time dialogue that captures explicit purchase motivations and trade-offs among decision-making criteria. The result is the delivery of the right offering to the right buyer at the right time.

Founded in 1998, the company is based in Atlanta, Georgia. Customers include YouDecide.com and Dublin-based Xelector. Online Insight can be found by visiting www.onlineinsight.com.

Contact Ina Beindorff of Online Insight Inc, 404-962-8664, orina.beindorff@onlineinsight.com.