internetQueryObject to Partner with DataFlux

internetQueryObject Corporation (iQO), an e-Business subsidiary of QueryObject Systems Corporation, announced a partnership with DataFlux Corporation in an ongoing move to expand its alliance program with leading Internet analytical solutions. The partnership allows iQO to incorporate dfPower as the data-cleansing component of a developing portfolio of scaleable, e-Business, analytical applications to improve the accuracy of customer data. Reciprocally, DataFlux will utilize the QueryObject technology to provide enhanced system scalability in dealing with high data volume customer record sets. The QueryObject System is the only multi-dimensional data mart technology optimized for Internet scale data analysis.

"We are very excited about partnering with iQO and having our technology become an integral part of their solutions. Clean, accurate, and consistent data is central to the success of any e-commerce strategy. We look forward to contributing data cleansing as a high-value component in the delivery of a total solution to their customers," says Jennifer Nykyforchyn, vice president of Business Development for DataFlux.

"Data quality is the key to successful customer behavior analysis for e-Businesses," adds Ron Dunaisky, senior vice president, Business Development for iQO. "dfPower, enhances the accuracy and business value of data mining and reporting by ensuring `clean data' from customer sources and augmenting it with external market data. In combination with the virtually unlimited scalability and efficient Internet information delivery offered by the QueryObject System, the total solution is positioned to address the unique requirements of e-Businesses."

About the QueryObject System

The QueryObject System helps e-Businesses and other data intensive industries achieve a competitive advantage by analyzing more data ...in more detail ...more quickly...over the Internet.

The QueryObject is the first true Information Age data structure, optimized for Internet data access and distribution. Where most databases were designed for client-server transaction processing, the QueryObject is architected for Internet data analysis:

• designed to work on Internet scale, both in terms of data volumes and number of users
• at Internet velocity, with fast Data Mart load times, and query at the speed of thought
• over server-centric or distributed network caching Internet architectures
• in support of any industry standard analysis tools
• while maintaining data privacy and security

Its industry leading design permits very large amounts of behavioral data to be efficiently stored as a densely compressed loss-less mass, while a unique polynomial index provides instant, random access to both the cross-dimensional totals and - via match keys - to the supporting transaction level data. The benefits are:

• fast builds
• fast, consistent analysis of large data volumes
• large, concurrent user populations can analyze data quickly
• any industry standards analytical tool can be used

Unique to the QueryObject System is the ability to efficiently stream analytical data, on demand, over the Internet to analytical tools or applications, facilitating the first truly networked Internet Information Architecture.

About dfPower

The powerful, intelligent algorithms of dfPower give it the highest matching rates of any product in the industry. It enables users to process and match any type of data, such as name, location, Social Security Numbers, or customer numbers, across databases, providing accurate, usable data. dfPower includes an automated business rule generation feature, which suggests standardization schemes, generating standardization rules automatically. dfPower users are assured rapid deployment, ease-of-use, and affordability. dfPower offers universal connectivity to over 60 databases, including Oracle, SQL Server, DB2, Sybase and Informix. It works with data directly within a database, unlike other products that require unloading, manipulation and reloading of data. A free trial version of dfPower is available for download from www.dataflux.com.

About DataFlux

DataFlux Corporation is a North Carolina-based software company with a core mission to develop and commercialize innovative, intuitive, and cost-competitive data quality control software products. These products are specifically designed to significantly improve the accuracy, consistency, and usability of an organization's critical data, thereby enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, data marts, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling, and list management.

DataFlux has successfully implemented its data quality solutions in the telecommunications, utilities, transportation, managed healthcare, direct marketing, publishing, government, and financial services industries, including such marquis clients as Nortel Networks, Blue Cross/Blue Shield, Mercedes Benz Credit Corporation, Fidelity Investments, BankBoston, Sony Electronics, Pacific Bell, MCI/WorldCom, Raytheon Missile Systems, and the Environmental Protection Agency. Visit the DataFlux Web site for additional information: www.dataflux.com.

About internetQueryObject Corporation and QueryObject Systems Corporation

QueryObject Systems Corporation is a publicly held company headquartered in Roslyn Heights, NY with a European distribution subsidiary headquartered in Reading, the United Kingdom. Its scaleable Internet analytical technology is available worldwide through a network of authorized distributors.

internetQueryObject Corporation (doing business as iQO), also headquartered in Roslyn Heights, is a subsidiary of QueryObject Systems Corporation specializing in scaleable Internet analytical applications for Web data analysis and e-Commerce.

For more information about QueryObject Systems Corporation and its technologies, or iQO, visit the companies' Web sites at www.queryobject.com and www.iqo.com.

Contact internetQueryObject Corporation, Robert Thompson, 516-626-7961 x149, rthompson@queryobject.com or DataFlux Corporation, Katie Fabiszak, 919-846- 9000 x222, katief@dataflux.com.