Amdocs' Software Enhances Customer Retention at Cellcom

Amdocs, a world leading provider of customer care, billing and order management solutions for communications and Internet services, recently announced that it has implemented a data mining-based application for enhancing customer loyalty at Cellcom, a leading mobile provider to more than 1.5 million customers in Israel.

The Amdocs Ensemble Business Insight modules, which won awards at the KDD99 CUP for Knowledge Discovery products, utilize sophisticated data mining and knowledge discovery technology to uncover otherwise indiscernible patterns of customer behavior and to identify high-value customers with a high risk of churning. Using this information, Cellcom can focus its proactive marketing campaigns on these high-value customers. The Amdocs software has improved the efficiency of Cellcom's proactive customer contacts by 15 to 20 times. Today, Cellcom reports levels of loyalty and customer retention that well exceed the industry average.

Yael Lipman, Chief Information Officer at Cellcom notes: "Customer loyalty is a Number One priority for all mobile providers operating in a competitive environment. The Amdocs system helps us focus our efforts in cultivating customer loyalty."

Norman Rafalowitz, Amdocs senior vice president, International Marketing: "The Amdocs project at Cellcom was characterized by an outstanding level of cooperation between Amdocs and Cellcom. In path-breaking technology projects, such as this, there is no substitute for working as a partner with the customer, with a full and open exchange of ideas and knowledge."

About Amdocs

Amdocs is a world leading provider of customer care, billing and order management solutions for communications and Internet services. Amdocs has an unparalleled success record in project delivery of its mission-critical products. With human resources of more than 5,900 information systems professionals, Amdocs has an installed base of successful projects with more than 75 major service providers throughout the world. In April 2000, Amdocs completed the acquisition of Solect Technology Group Inc., a leading provider of customer care and billing systems for IP service providers. For more information, visit our Web site at www.amdocs.com.

About Ensemble

Ensemble is Amdocs' platform for customer care, billing and order management. Ensemble supports convergent multi-service operations, including voice, data and IP services in wireline and wireless environments. The system utilizes a scaleable, multi-tier, client-server UNIX platform and has been proven to support the high-volume performance requirements of leading carriers.

About Cellcom

Cellcom Israel Ltd is a leading wireless communications provider in Israel, serving over 1.5 million subscribers. Launched in December 1994, Cellcom was the second operator in the Israeli cellular market. Cellcom has experienced an unprecedented growth rate by worldwide standards and now its nationwide network traffic is among the busiest in the world. Cellcom Israel is owned by an international consortium whose members include BellSouth Corp., the Brazilian Safra Group, and Discount Israel Corp. For more information visit our Web site at www.cellcom.co.il.

Contact Amdocs, Norman Rafalowitz, senior vice president, International Marketing, 314-212-7847, info@amdocs.com or Cellcom, Ofra Preuss, +972-52-499- 493, ofrapr@cellcom.co.il.