IN THIS ISSUE

ON EXPECTING THE RARELY OCCURRING EVENT
REAL-TIME DM BREAKTHROUGH
SPSS 10.0 FOR MACINTOSH

 

ON EXPECTING THE RARELY OCCURRING EVENT
by Ed Colet

Executive Editor-at-Large Inderpal Bhandari presents a guest editorial by Virtual Gold's Acting Director of Research:
 

Data mining tools and technologies are designed to find meaningful patterns hidden in large amounts of data. In order for a pattern to be considered "meaningful" or "interesting" it is usually evaluated in terms of some standard or expectation -- such as a mathematically computed average, or an expected probability. Most of us are familiar with these approaches. In this column, I discuss an alternative and intriguing notion of using an "average" as the standard for comparison. In this latter approach the "average" represents an event that will rarely if ever occur.
 

CRM SOLUTIONS GIVE A BOOST TO DW SOFTWARE AND SERVICES

Customer relationship management (CRM) solutions are increasingly being viewed in the context of a closed-loop CRM system. Data warehousing is a major component of these systems, and according to IDC, the market for CRM-centric data warehousing software and services is on the brink of explosive growth.
 

HP BOOSTS CRM WITH ORACLE

For businesses these days, managing customer relationships is about putting the strength and skills of an entire organization behind every customer interaction - from the time a company first begins to market its products and services to flexibly tailoring a service contract, to having a complete customer history at the click of a button.
 

IDC EXPECTS STRONG GROWTH IN THE IAT MARKET

Revenues in the worldwide information access tool (IAT) software market climbed almost 21%, approaching $8 billion in 1999, and growth in this market will remain above 20% at least through 2004. According to IDC, the market is on track to exceed $20.6 billion by 2004.
 

DR. COLONIA-WILLNER ANNOUNCES REAL-TIME DM BREAKTHROUGH

Mergers and acquisitions occur often today as corporations seek to acquire a larger market share and improve profitability. A key success factor, however, is to make new customers happy after a merger. To achieve this objective, companies need to learn as much as they can about the characteristics and performance of their acquired customers.

ANTs software.com Announces Major Upgrade of Its Site
ANTs software.com, a developer of advanced technologies to speed up computer processing, announced that it had completed the first phase of a major renovation of its Web site.

Agilent, Harvard Genomics in License Pact
Agilent Technologies Inc and Rosetta Inpharmatics Inc announced that the Center for Genomics Research at Harvard University has licensed the Rosetta Resolver Expression Data Analysis System for life science work.

SAS to Provide U.S. Census Bureau Technology Solutions
SAS Institute, a market leader in integrated data warehousing and decision support, announced that it would provide the U.S. Census Bureau with $16.5 million in software solutions and services over the next five years.

Cognos Unveils Cognos Finance 5.0
Cognos, one of the world's largest and most successful business intelligence companies, announced Cognos Finance 5.0, delivering integrated budgeting, forecasting, consolidation, financial reporting and analysis into one comprehensive and easy-to-use system.

DataFlux Signs Licensing Agreement with MicroMass
DataFlux, a SAS company and a leader in data quality control tools and intuitive similarity matching software, announced that it has signed a licensing agreement with MicroMass Communications, a leading developer of relationship management solutions.

Data Distilleries Appoints VP Product Development
Data Distilleries, a European market leader in Analytical Customer Relationship Management solutions, has taken on Paul Weghorst as vice president of Product Development. In this position, Weghorst will focus on further professionalization and growth of the Product Development department.

SAS Selects Fatbrain.com to Expand SW Documentation
SAS Institute, one of the world's largest privately held software companies, has selected Fatbrain.com to expand the market reach for SAS software documentation.

Healthcare.com Licenses Multiple Cloverleaf Gateways
Healthcare.com Corporation, a leading healthcare integration software and services company, announced an agreement to license multiple Cloverleaf Gateways to Synermedics, an innovative HIS (Healthcare Information Systems) ASP (Applications Service Provider).

Hyperion eCRM Product Uncovers Cust Web Behaviors
To help e-businesses identify and attract customers and improve the effectiveness of their one-to-one marketing efforts, Hyperion, a leading provider of business analysis software, announced the immediate availability of Hyperion Web Site Analysis Suite.

Informatica and Siebel Systems Form Alliance
Informatica Corporation, a leading provider of integrated analytic solutions for eBusiness, and Siebel Systems, a world leading provider of eBusiness application software, announced an alliance to integrate Informatica's analytic applications and data-integration software components with Siebel eBusiness Applications.

Intelliseek Announces Web and Vertical Search Services
Intelliseek, a industry leading provider of Infrastructure for Intelligent Portals, announced its new, fully co-brandable services, Intelliseek Web Search and Intelliseek Vertical Search.

D2K and LYNX Financial Join Forces
D2K Inc and LYNX Financial LLC announced the immediate availability of LYNX Financial's PASSAGE datawarehouse, an investment processing data model and security master database that uses D2K's Information Logistics Network (ILN) to automate information integration.

SPSS Announces SPSS 10.0 for Macintosh
Answering the need for better statistical software on the Macintosh platform, SPSS Inc announces SPSS 10.0 for Macintosh. The first Mac release of SPSS since 1995, the software gives Macintosh users the power to apply accurate predictive modeling to their data and create easy-to-read reports through an all-new, native Mac user interface.

Eshbel Integrates Maximal's Max BI Solution
Maximal Innovative Intelligence Ltd announced that its Max business intelligence solution is now available as an integrated solution with leading ERP solution, Priority, from Eshbel. Max enables Priority users to quickly and easily view and analyze their corporate data to make better decisions on a daily basis.

Pervasive.SQL Runs PARAGON Software DB
Pervasive Software Inc announced that Thomson Financial Treasury Solutions, a business unit of Thomson Financial, has chosen Pervasive.SQL 2000 as the underlying database for its new PARAGON version 4.0 software.

Predictive Networks Supporting AT&T WorldNet Service i495
Predictive Networks, a leading provider of highly targeted, personalized content delivery services, announced a partnership with AT&T in which Predictive Networks' intelligent content delivery platform will help fuel AT&T's latest service offering, the AT&T WorldNet Service i495 version.

Primus eCRM Software Selected by Firstlogic
Primus, a leading provider of eCRM software, announced that Firstlogic Inc, a developer of enterprise data quality solutions for data warehousing, eBusiness, and print and mail applications, will use Primus eCRM software to effectively manage all points of customer contact by providing self-service and assisted service via the Web.

Predictive Networks/PSINet Announce Agreement
Predictive Networks Inc, a leading provider of highly targeted, personalized content delivery services, announced the completion of a multi-year strategic agreement with PSINet, the Internet Super Carrier.

Quest Announces New Optional Module for TOAD SW
Quest Software Inc, a leading provider of database development and deployment software, announced a new optional module for its popular TOAD application development software that adds database administration functionality to address the most common Oracle database management tasks.

Ames Department Stores Chooses Retek DW Software
Retek Inc announced that Ames Department Stores has selected Retek Data Warehouse (RDW) software to help Ames manage its rapidly growing retailing and merchandising operations.

ShopKo Selects Spotlight Markdown Optimizer
Leading U.S. specialty discount retailer ShopKo Stores Inc will use Spotlight Solutions Inc's Markdown Optimizer, a software product designed to help increase margins and clear merchandise more effectively.

Smith-Gardner Provides Ecometry to Knight's Ltd
Smith-Gardner, a leader in end-to-end software solutions for e-commerce, announced that Knight's Ltd has selected Smith-Gardner's multi-channel enterprise solution, Ecometry, to power their catalog and e-commerce operations.

Spotfire Delivers Version 5.0 of Spotfire.net
Spotfire Inc announced the delivery of Spotfire.net 5.0, which integrates in one decision analytics workspace the tools scientists, researchers, product managers and engineers need to make faster, more informed decisions.

Sybase Strategic Partnerships Will Enhance Web-Based BI
Continuing to expand its Business Intelligence on the Web initiative, Sybase Inc, announced strategic marketing partnerships with Actuate Corporation, and WebTrends Corporation, leaders in information delivery solutions and Visitor Relationship Management (VRM), respectively.

Sybase Announces 7 New e-Portal Alliance Partners
Continuing to assert its market leadership in the enterprise portals market, Sybase Inc has announced seven new partners who have joined the e-Portal Alliance program, designed to deliver leading-edge applications for Sybase Enterprise Portal (EP).

Vitria and DMR Consulting Expand Partnership
Vitria Technology Inc, a leading ebusiness platform provider, and DMR Consulting, a leading global provider of e-consulting services and business solutions, marked an industry and partnership milestone with the debut of DMR Consulting's eCommunity Rapid Implementation services.

"To effectively attract and retain customers, eBusiness sites must effectively deliver targeted content."

• Patrick Finn, director of business development for Interwoven

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